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  • An examination of involvement in relation to superannuation consumption

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    50652_1.pdf (80.96Kb)
    Author(s)
    Grace, Debra
    Weaven, Scott
    Anderson, Sharlene
    Griffith University Author(s)
    Weaven, Scott K.
    Grace, Debra A.
    Year published
    2008
    Metadata
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    Abstract
    This study examines consumer involvement in the context of superannuation in order to gain an understanding of this important consumer behaviour construct in a forced consumption situation, that is, compulsory superannuation. In doing so, associations between involvement and consumer knowledge, consideration of future consequences (CFC), age and education are proposed and tested. Data were gathered via self-report survey from 329 respondents from four regions in south-east Queensland representing a diverse socio-economic spread. The results of regression analysis clearly indicate that subjective knowledge, age and CFC are ...
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    This study examines consumer involvement in the context of superannuation in order to gain an understanding of this important consumer behaviour construct in a forced consumption situation, that is, compulsory superannuation. In doing so, associations between involvement and consumer knowledge, consideration of future consequences (CFC), age and education are proposed and tested. Data were gathered via self-report survey from 329 respondents from four regions in south-east Queensland representing a diverse socio-economic spread. The results of regression analysis clearly indicate that subjective knowledge, age and CFC are positively associated with involvement in relation to superannuation. Findings in relation to objective knowledge and education were not significant. The findings indicate that, in practical terms, marketing efforts should be concentrated, not only on the provision of information in relation to superannuation, but, more importantly, also on attitude change with the objective of stimulating need recognition in younger superannuation consumers.
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    Journal Title
    Journal of Financial Services Marketing
    Volume
    12
    Issue
    4
    Publisher URI
    http://www.palgrave-journals.com/fsm/index.html
    DOI
    https://doi.org/10.1057/palgrave.fsm.4760084
    Copyright Statement
    © 2008 Palgrave Macmillan. This is a post-peer-review, pre-copyedit version of an article published in Journal of Financial Services Marketing. The definitive publisher-authenticated version is available online at: http://dx.doi.org/10.1057/palgrave.fsm.4760084
    Subject
    Marketing
    Banking, finance and investment
    Publication URI
    http://hdl.handle.net/10072/22361
    Collection
    • Journal articles

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