The use of photographs in operations management research

Abstract

This paper reports the use of photographs as primary sources of data in a study of the 5S in an organizational setting. Visual research, using photographic analysis as methodology and method, is discussed along with strategies for sampling, validity and credibility. Four types of photographic analysis are introduced. A pilot study using visual analysis in a manufacturing setting is reported and discussed. Data collection and analysis are predominantly qualitative, supported by quantitative analysis. Implications for operations management research are discussed in terms of methodological considerations and practical challenges in using visual research.