Show simple item record

dc.contributor.convenorProfessor Peter Thirkell (Chair)en_AU
dc.contributor.authorRugimbana, Roberten_US
dc.contributor.authorStrachan, Glendaen_US
dc.contributor.authorQuazi, Alien_US
dc.contributor.authorKeating, Byronen_US
dc.contributor.editorProfessor James Wiley, Conference Editoren_US
dc.date.accessioned2017-04-24T11:55:36Z
dc.date.available2017-04-24T11:55:36Z
dc.date.issued2004en_US
dc.date.modified2009-02-01T23:47:38Z
dc.identifier.doihttp://www.anzmac.orgen_AU
dc.identifier.urihttp://hdl.handle.net/10072/2297
dc.description.abstractThe study applies a novel two-dimensional model, in the context of an alternative philosophical perspective of corporate social responsibility (CSR), to investigate the nature of CSR as perceived by 199 retail banking consumers in rural Australia. Based on a factor and cluster analysis of the levels of contentment/discontentment of banking organisations' social responsibility as perceived by consumers, the results indicate that the model is useful in capturing the two most important philosophical positions of CSR ('the business of business is business' and 'corporate social responsibility is the business of business'). The results have important implications for banking organisations in relation to their social responsibilities to rural customers, which are highlighted in the paper.en_US
dc.description.peerreviewedYesen_US
dc.description.publicationstatusYesen_AU
dc.format.extent147989 bytes
dc.format.extent14847 bytes
dc.format.mimetypeapplication/pdf
dc.format.mimetypetext/plain
dc.languageEnglishen_US
dc.language.isoen_AU
dc.publisherAustralian & NewZealand Marketing Academy (ANZMAC)en_US
dc.publisher.placeWellington NZen_US
dc.publisher.urihttp://smib.vuw.ac.nz:8081/WWW/ANZMAC2004/home.htmen_AU
dc.relation.ispartof0en_AU
dc.relation.ispartofconferencenameANZMAC 2004en_US
dc.relation.ispartofconferencetitleANZMAC 2004 Marketing accountabilities and responsibilities- Proceedings (Published online)en_US
dc.relation.ispartofdatefrom2004-11-29en_US
dc.relation.ispartofdateto2004-12-01en_US
dc.relation.ispartoflocationWellington, New Zealanden_US
dc.subject.fieldofresearchcode350204en_US
dc.titleExamining the Applicability of Novel Model of Social Responsibility to Consumer Bankingen_US
dc.typeConference outputen_US
dc.type.descriptionE1 - Conference Publications (HERDC)en_US
dc.type.codeE - Conference Publicationsen_US
gro.facultyGriffith Business School, Department of Marketingen_US
gro.rights.copyrightCopyright remains with the authors 2004. The attached file is posted here with permission of the copyright owners for your personal use only. No further distribution permitted. For information about this conference please refer to the publisher's website or contact the authors.en_AU
gro.date.issued2004
gro.hasfulltextFull Text


Files in this item

This item appears in the following Collection(s)

  • Conference outputs
    Contains papers delivered by Griffith authors at national and international conferences.

Show simple item record