Market Orientation, e-Business Adoption and Competitive Advantage: A Partial Least Squares Model.

Author

Muthaly, Siva

Voola, Ranjit

Rugimbana, Robert

Year published

2004

Metadata

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Conference Title

ANZMAC 2004 Marketing Accountabilities and Responsibilities -Procceedings (Published online)

Publisher URI

http://www.anzmac.org/

Publication URI

http://hdl.handle.net/10072/2298

Collections

• Conference outputs