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  • Understanding the role of involvement in customer repurchase of performing arts

    Author(s)
    Hume, Margaret
    Sullivan Mort, Gillian
    Griffith University Author(s)
    Sullivan Mort, Gillian
    Hume, Margaret M.
    Year published
    2008
    Metadata
    Show full item record
    Abstract
    This article examines a system of interrelationships including involvement, service quality for core and supplementary service, value and satisfaction to repurchase intention in a performing arts context. There is little research that examines in detail the impact of involvement on repurchase intention in this context. A survey instrument customized to the performing arts was administered to a sample of 273 past and present performing arts audience members and examined using structural equation modeling. Results indicate that while customers determine their re-purchase intention based on both core and supplementary service ...
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    This article examines a system of interrelationships including involvement, service quality for core and supplementary service, value and satisfaction to repurchase intention in a performing arts context. There is little research that examines in detail the impact of involvement on repurchase intention in this context. A survey instrument customized to the performing arts was administered to a sample of 273 past and present performing arts audience members and examined using structural equation modeling. Results indicate that while customers determine their re-purchase intention based on both core and supplementary service quality, mediated by value and satisfaction there is a direct and positive relationship of involvement and each of the other constructs in the model. This substantiates involvement's impact at all stages of consumption and re-purchase intent in this context.
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    Journal Title
    Journal of Nonprofit & Public Sector Marketing
    Volume
    20
    Issue
    2
    DOI
    https://doi.org/10.1080/10495140802225016
    Subject
    Marketing Management (incl. Strategy and Customer Relations)
    Business and Management
    Marketing
    Publication URI
    http://hdl.handle.net/10072/23100
    Collection
    • Journal articles

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