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dc.contributor.authorWang, Yingen_US
dc.contributor.authorDavidson, Michaelen_US
dc.date.accessioned2017-04-24T09:01:17Z
dc.date.available2017-04-24T09:01:17Z
dc.date.issued2008en_US
dc.date.modified2009-05-14T10:09:23Z
dc.identifier.issn15256480en_US
dc.identifier.urihttp://hdl.handle.net/10072/23160
dc.description.abstractChinese students form the largest international student travel market for Australia and approximately a quarter of Australia's international student enrollments are mainland Chinese. Despite the significance of the market, little is known about Chinese student travelers. This study offers an exploratory assessment of the perceived image of Australia in the Chinese student market. Through a self-completion questionnaire, data regarding the pre- and post-arrival perceptions of Australia were collected from Chinese students on the Gold Coast. The study identified natural scenery/attractions and agreeable environment/climate as the strengths of Australia. Historical attractions and shopping related opportunities were the weaknesses of Australia as a tourist destination. A factor analysis was performed on both pre- and post-arrival perception data. Different structural patterns emerged from the two sets of data suggesting a modification effect of actual experience on the destination perception. The results also suggest that destination marketers should emphasize the general environment in Australia when marketing to the Chinese student market.en_US
dc.description.peerreviewedYesen_US
dc.description.publicationstatusYesen_AU
dc.languageEnglishen_US
dc.language.isoen_AU
dc.publisherHaworth Pressen_US
dc.publisher.placeNew Yorken_US
dc.relation.ispartofstudentpublicationNen_AU
dc.relation.ispartofpagefrom405en_US
dc.relation.ispartofpageto426en_US
dc.relation.ispartofissue4en_US
dc.relation.ispartofjournalInternational Journal of Hospitality and Tourism Administrationen_US
dc.relation.ispartofvolume9en_US
dc.rights.retentionYen_AU
dc.subject.fieldofresearchTourism Managementen_US
dc.subject.fieldofresearchcode150603en_US
dc.titleChinese student travel market to Australia: An exploratory assessment of destination perceptionsen_US
dc.typeJournal articleen_US
dc.type.descriptionC1 - Peer Reviewed (HERDC)en_US
dc.type.codeC - Journal Articlesen_US
gro.facultyGriffith Business School, Department of Tourism, Sport and Hotel Managementen_US
gro.date.issued2008
gro.hasfulltextNo Full Text


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