Show simple item record

dc.contributor.convenorProfessor Peter Thirkellen_AU
dc.contributor.authorMiller, Daleen_US
dc.contributor.authorFisher, Ronen_US
dc.contributor.editorJim Wileyen_US
dc.description.abstractCapturing student expectations at several points in a one-semester course creates the possibilities of delivering real-time responsiveness to student expectations, concerns and intentions. In our discipline, best practice marketing is predicated on good market research. Using that platform, we argue that good marketing education should be responsive to the needs and expectations of its consumers, in this case, students enrolled in marketing courses. The expectations, concerns and learnings of students were captured at three points in a onesemester undergraduate course. The findings show that understanding student expectations and intentions can assist in designing courses that achieve high levels of student satisfaction in terms of both content and process. One contribution of the paper is to explore the use of a second round of gathering student expectations during a course, which increases the potential to be responsive in real-time.en_US
dc.publisherANZMAC. (Published Online)en_US
dc.publisher.placeWellington N Zen_US
dc.relation.ispartofconferencenameANZMAC (Australian and New Zealand Marketing Academy) 2004en_US
dc.relation.ispartofconferencetitleANZMAC 2004 Marketing Accountabilities and Responsibilitiesen_US
dc.relation.ispartoflocationWellington N Zen_US
dc.titleCapturing Student Expectations in Marketing Education: Opportunities for Real-Time Responsivenessen_US
dc.typeConference outputen_US
dc.type.descriptionE1 - Conference Publications (HERDC)en_US
dc.type.codeE - Conference Publicationsen_US
gro.facultyGriffith Business School, Department of Marketingen_US
gro.hasfulltextNo Full Text

Files in this item


There are no files associated with this item.

This item appears in the following Collection(s)

  • Conference outputs
    Contains papers delivered by Griffith authors at national and international conferences.

Show simple item record