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dc.contributor.convenorAssoc. Professor Gabriel Ogunmokun (Chair)
dc.contributor.authorHeaney, Joo-Gim
dc.contributor.authorBeamish, Marilyn
dc.contributor.editorProfessor Ogunmokun, Rony Gabbay , Janelle McPhail
dc.date.accessioned2017-05-03T14:12:48Z
dc.date.available2017-05-03T14:12:48Z
dc.date.issued2004
dc.date.modified2007-03-10T05:51:09Z
dc.identifier.urihttp://hdl.handle.net/10072/2322
dc.description.peerreviewedYes
dc.description.publicationstatusYes
dc.languageEnglish
dc.language.isoeng
dc.publisherAcademy of World Business Marketing and Management Development
dc.publisher.placeWestern Australia
dc.relation.ispartof0
dc.relation.ispartofconferencenameAcademy of World Business, Marketing and Management Development Conference
dc.relation.ispartofconferencetitleConference Proceedings 2004 Inaugural Academy of World Business Marketing and Management Development Conference
dc.relation.ispartofdatefrom2004-07-14
dc.relation.ispartofdateto2004-07-16
dc.relation.ispartoflocationGold Coast, Australia
dc.subject.fieldofresearchcode410000
dc.titleSegmenting and "Unsegmenting" for Customer-Centric Marketing in the Context of Not-For-Profit Education Services
dc.typeConference output
dc.type.descriptionE1 - Conferences
dc.type.codeE - Conference Publications
gro.facultyGriffith Business School, Department of Marketing
gro.date.issued2004
gro.hasfulltextNo Full Text
gro.griffith.authorBeamish, Marilyn J.
gro.griffith.authorHeaney, Joo-Gim


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    Contains papers delivered by Griffith authors at national and international conferences.

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