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dc.contributor.convenorAssoc. Professor Gabriel Ogunmokun (Chair)en_AU
dc.contributor.authorHeaney, Joo-Gimen_US
dc.contributor.authorBeamish, Marilynen_US
dc.contributor.editorProfessor Ogunmokun, Rony Gabbay , Janelle McPhailen_US
dc.date.accessioned2017-05-03T14:12:48Z
dc.date.available2017-05-03T14:12:48Z
dc.date.issued2004en_US
dc.date.modified2007-03-10T05:51:09Z
dc.identifier.urihttp://hdl.handle.net/10072/2322
dc.description.peerreviewedYesen_US
dc.description.publicationstatusYesen_AU
dc.languageEnglishen_US
dc.language.isoen_AU
dc.publisherAcademy of World Business Marketing and Management Developmenten_US
dc.publisher.placeWestern Australiaen_US
dc.relation.ispartof0en_AU
dc.relation.ispartofconferencenameAcademy of World Business, Marketing and Management Development Conferenceen_US
dc.relation.ispartofconferencetitleConference Proceedings 2004 Inaugural Academy of World Business Marketing and Management Development Conferenceen_US
dc.relation.ispartofdatefrom2004-07-14en_US
dc.relation.ispartofdateto2004-07-16en_US
dc.relation.ispartoflocationGold Coast, Australiaen_US
dc.subject.fieldofresearchcode410000en_US
dc.titleSegmenting and "Unsegmenting" for Customer-Centric Marketing in the Context of Not-For-Profit Education Servicesen_US
dc.typeConference outputen_US
dc.type.descriptionE1 - Conference Publications (HERDC)en_US
dc.type.codeE - Conference Publicationsen_US
gro.facultyGriffith Business School, Department of Marketingen_US
gro.date.issued2004
gro.hasfulltextNo Full Text
gro.griffith.authorHeaney, Joo-Gim
gro.griffith.authorBeamish, Marilyn J.


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    Contains papers delivered by Griffith authors at national and international conferences.

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