Show simple item record

dc.contributor.convenorPeter Thirkell
dc.contributor.authorPope, Nigel
dc.contributor.authorVoges, Kevin E.
dc.contributor.authorBrown, Mark R.
dc.contributor.authorForrest, Ed
dc.contributor.editorJim Wiley and Peter Thirkell
dc.date.accessioned2018-04-03T02:39:29Z
dc.date.available2018-04-03T02:39:29Z
dc.date.issued2004
dc.date.modified2007-03-10T05:51:11Z
dc.identifier.urihttp://hdl.handle.net/10072/2324
dc.description.abstractA number of studies have examined consumer attitudes towards the genetic modification of food. This research suggests that consumers develop predispositions across a number of dimensions. However, most studies reported to date have adopted an interview methodology, have used other measures such as attitude towards the brand, or have referred to specific food groups, rather than assess multi-dimensional attitudes towards the issue. Studies using multi-item scales have been rare. There is a need for reliable, valid measurement instruments for assessing consumers’ attitude toward genetic modification issues. This paper describes the development of one such scale. After test-retest reliabilities were obtained on an initial pool of 63 items, a 34-item questionnaire was factor analysed using principal components with varimax rotation. This analysis resulted in a final questionnaire containing 16 items measuring five dimensions. These were: Dangers of genetic modification (four items); Knowledge about genetic modification issues (four items); Trust in media information sources (four items); Labeling of food products (two items); and Trust in food information sources (two items). The subscales were found to have acceptable internal reliability, based on Cronbach’s alpha.
dc.description.peerreviewedYes
dc.description.publicationstatusYes
dc.languageEnglish
dc.language.isoen_AU
dc.publisherVictoria University
dc.publisher.placeWellington, NZ
dc.publisher.urihttps://anzmac.wildapricot.org
dc.relation.ispartof0
dc.relation.ispartofconferencenameMarketing accountabilities and responsibilities
dc.relation.ispartofconferencetitleANZMAC 2004 Proceedings
dc.relation.ispartofdatefrom2004-11-29
dc.relation.ispartofdateto2004-12-01
dc.relation.ispartoflocationWellington
dc.subject.fieldofresearchcode350204
dc.titleConsumer Attitudes Towards Genetically Modified Foods: Development of a Multidimensional Scale
dc.typeConference output
dc.type.descriptionE1 - Conferences
dc.type.codeE - Conference Publications
dc.description.versionPublished
gro.facultyGriffith Business School, Department of Marketing
gro.rights.copyright© The Author(s) 2004. The attached file is reproduced here in accordance with the copyright policy of the publisher. For information about this conference please refer to the conference’s website or contact the author(s).
gro.date.issued2004
gro.hasfulltextFull Text
gro.griffith.authorPope, Nigel K.


Files in this item

This item appears in the following Collection(s)

  • Conference outputs
    Contains papers delivered by Griffith authors at national and international conferences.

Show simple item record