dc.contributor.convenor | Peter Thirkell | |
dc.contributor.author | Kuhn, Kerri | |
dc.contributor.author | Love, Anita | |
dc.contributor.author | Pope, Nigel | |
dc.contributor.editor | Jim Wiley and Peter Thirkell | |
dc.date.accessioned | 2017-05-03T12:47:00Z | |
dc.date.available | 2017-05-03T12:47:00Z | |
dc.date.issued | 2004 | |
dc.date.modified | 2008-10-27T02:42:13Z | |
dc.identifier.uri | http://hdl.handle.net/10072/2325 | |
dc.description.abstract | Despite the size and growth of the computer and video gaming industry - as well as the increasing use of the medium for the placement of advertising and product placement - researchers have neglected this area. By drawing on existing literature and research in similar and related areas of film product placement, sponsorship and interactivity, the authors present a conceptual overview and identify areas for research. | |
dc.description.peerreviewed | Yes | |
dc.description.publicationstatus | Yes | |
dc.format.extent | 123173 bytes | |
dc.format.mimetype | application/pdf | |
dc.language | English | |
dc.language.iso | eng | |
dc.publisher | Victoria University | |
dc.publisher.place | Wellington, NZ | |
dc.publisher.uri | https://anzmac.wildapricot.org | |
dc.relation.ispartof | 0 | |
dc.relation.ispartofconferencename | Marketing accountabilities and responsibilities | |
dc.relation.ispartofconferencetitle | ANZMAC 2004 Proceedings | |
dc.relation.ispartofdatefrom | 2004-11-29 | |
dc.relation.ispartofdateto | 2004-12-01 | |
dc.relation.ispartoflocation | Wellington | |
dc.subject.fieldofresearchcode | 350204 | |
dc.title | Brand Placements in Computer and Video Games: An Overview and Research Questions | |
dc.type | Conference output | |
dc.type.description | E1 - Conferences | |
dc.type.code | E - Conference Publications | |
gro.faculty | Griffith Business School, Department of Marketing | |
gro.rights.copyright | © The Author(s) 2004. The attached file is posted here with permission of the copyright owners for your personal use only. No further distribution permitted. For information about this conference please refer to the publisher's website or contact the authors. | |
gro.date.issued | 2004 | |
gro.hasfulltext | Full Text | |
gro.griffith.author | Pope, Nigel K. | |
gro.griffith.author | Love, Anita B. | |
gro.griffith.author | Kuhn, Kerri L. | |