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dc.contributor.convenorPeter Thirkell
dc.contributor.authorKuhn, Kerri
dc.contributor.authorLove, Anita
dc.contributor.authorPope, Nigel
dc.contributor.editorJim Wiley and Peter Thirkell
dc.date.accessioned2017-05-03T12:47:00Z
dc.date.available2017-05-03T12:47:00Z
dc.date.issued2004
dc.date.modified2008-10-27T02:42:13Z
dc.identifier.urihttp://hdl.handle.net/10072/2325
dc.description.abstractDespite the size and growth of the computer and video gaming industry - as well as the increasing use of the medium for the placement of advertising and product placement - researchers have neglected this area. By drawing on existing literature and research in similar and related areas of film product placement, sponsorship and interactivity, the authors present a conceptual overview and identify areas for research.
dc.description.peerreviewedYes
dc.description.publicationstatusYes
dc.format.extent123173 bytes
dc.format.mimetypeapplication/pdf
dc.languageEnglish
dc.language.isoeng
dc.publisherVictoria University
dc.publisher.placeWellington, NZ
dc.publisher.urihttps://anzmac.wildapricot.org
dc.relation.ispartof0
dc.relation.ispartofconferencenameMarketing accountabilities and responsibilities
dc.relation.ispartofconferencetitleANZMAC 2004 Proceedings
dc.relation.ispartofdatefrom2004-11-29
dc.relation.ispartofdateto2004-12-01
dc.relation.ispartoflocationWellington
dc.subject.fieldofresearchcode350204
dc.titleBrand Placements in Computer and Video Games: An Overview and Research Questions
dc.typeConference output
dc.type.descriptionE1 - Conferences
dc.type.codeE - Conference Publications
gro.facultyGriffith Business School, Department of Marketing
gro.rights.copyright© The Author(s) 2004. The attached file is posted here with permission of the copyright owners for your personal use only. No further distribution permitted. For information about this conference please refer to the publisher's website or contact the authors.
gro.date.issued2004
gro.hasfulltextFull Text
gro.griffith.authorPope, Nigel K.
gro.griffith.authorLove, Anita B.
gro.griffith.authorKuhn, Kerri L.


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    Contains papers delivered by Griffith authors at national and international conferences.

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