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dc.contributor.convenorPeter Thirkellen_AU
dc.contributor.authorKuhn, Kerrien_US
dc.contributor.authorLove, Anitaen_US
dc.contributor.authorPope, Nigelen_US
dc.contributor.editorJim Wiley and Peter Thirkellen_US
dc.date.accessioned2017-04-24T09:50:39Z
dc.date.available2017-04-24T09:50:39Z
dc.date.issued2004en_US
dc.date.modified2008-10-27T02:42:13Z
dc.identifier.doihttp://www.anzmac.org/en_AU
dc.identifier.urihttp://hdl.handle.net/10072/2325
dc.description.abstractDespite the size and growth of the computer and video gaming industry - as well as the increasing use of the medium for the placement of advertising and product placement - researchers have neglected this area. By drawing on existing literature and research in similar and related areas of film product placement, sponsorship and interactivity, the authors present a conceptual overview and identify areas for research.en_US
dc.description.peerreviewedYesen_US
dc.description.publicationstatusYesen_AU
dc.format.extent123173 bytes
dc.format.mimetypeapplication/pdf
dc.languageEnglishen_US
dc.language.isoen_AU
dc.publisherVictoria Universityen_US
dc.publisher.placeWellington, NZen_US
dc.publisher.urihttp://smib.vuw.ac.nz:8081/WWW/ANZMAC2004/home.htmen_AU
dc.relation.ispartof0en_AU
dc.relation.ispartofconferencenameMarketing accountabilities and responsibilitiesen_US
dc.relation.ispartofconferencetitleANZMAC 2004 Proceedingsen_US
dc.relation.ispartofdatefrom2004-11-29en_US
dc.relation.ispartofdateto2004-12-01en_US
dc.relation.ispartoflocationWellingtonen_US
dc.subject.fieldofresearchcode350204en_US
dc.titleBrand Placements in Computer and Video Games: An Overview and Research Questionsen_US
dc.typeConference outputen_US
dc.type.descriptionE1 - Conference Publications (HERDC)en_US
dc.type.codeE - Conference Publicationsen_US
gro.facultyGriffith Business School, Department of Marketingen_US
gro.rights.copyrightCopyright remains with the authors 2004. The attached file is posted here with permission of the copyright owners for your personal use only. No further distribution permitted. For information about this conference please refer to the publisher's website or contact the authors.en_AU
gro.date.issued2004
gro.hasfulltextFull Text


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    Contains papers delivered by Griffith authors at national and international conferences.

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