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  • Intrapreneurial Behaviour Within the Franchising Context

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    26238_1.pdf (185.0Kb)
    Author(s)
    Weaven, Scott
    Griffith University Author(s)
    Weaven, Scott K.
    Year published
    2004
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    Abstract
    Previous conceptual exploratory and empirical investigations into organisational choice lend support to the contention that, in comparison to corporate ownership, franchising offers a vehicle for Intrapreneurship (corporate entrepreneurship), particularly within the areas of new knowledge acquisition, experimentation and local market adaptation. While previous firm-level analyses have cited performance advantages associated with innovative behaviour in plural organisational forms, little attention has been given to the antecedents of corporate entrepreneurship in franchise networks. In particular, no comprehensive ...
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    Previous conceptual exploratory and empirical investigations into organisational choice lend support to the contention that, in comparison to corporate ownership, franchising offers a vehicle for Intrapreneurship (corporate entrepreneurship), particularly within the areas of new knowledge acquisition, experimentation and local market adaptation. While previous firm-level analyses have cited performance advantages associated with innovative behaviour in plural organisational forms, little attention has been given to the antecedents of corporate entrepreneurship in franchise networks. In particular, no comprehensive analysis of intrapreneurial activity in franchisee-owned subsystems has been conducted. This research aims to build theory through the presentation of a set of general propositions explaining intrapreneurial behaviour in multiple unit franchise systems as a function of autonomy, communication, control, and organisational support and representation. Overall, the qualitative findings drawn from a sample of McDonalds restaurant franchisees, confirmed the validity of the general propositions in preparation for empirical testing in the near future.
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    Conference Title
    Marketing Accountabilities and Responsibilities - Conference Proceedings of ANZMAC 2004
    Publisher URI
    https://anzmac.wildapricot.org
    Copyright Statement
    © The Author(s) 2004. The attached file is posted here with permission of the copyright owner for your personal use only. No further distribution permitted. For information about this conference please refer to the publisher's website or contact the author.
    Publication URI
    http://hdl.handle.net/10072/2340
    Collection
    • Conference outputs

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