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dc.contributor.convenorProf. Peter Thirkellen_AU
dc.contributor.authorO'Cass, Aronen_US
dc.contributor.authorGriffin, Deborahen_US
dc.contributor.editorJim Wiley and Peter Thirkellen_US
dc.date.accessioned2017-05-03T14:03:31Z
dc.date.available2017-05-03T14:03:31Z
dc.date.issued2004en_US
dc.date.modified2008-10-31T05:50:39Z
dc.identifier.urihttp://hdl.handle.net/10072/2348
dc.description.abstractThe growing social issues facing many societies, raises serious questions about how best to address them. One such approach that has been heavily relied on over many years has been social marketing. However, questions still remain about how best to understand individual and their compliance or non-compliance with social marketing messages and campaigns. This study focuses on an examination of three individual characteristics (involvement, perceived risk and consideration of future consequences) and their relationships and differences across those who comply with the pro-social behaviour being marketed. The results indicate that higher involvement and lower perceived risk were significant predictors of pro-social behaviour.en_US
dc.description.peerreviewedYesen_US
dc.description.publicationstatusYesen_AU
dc.format.extent128920 bytes
dc.format.mimetypeapplication/pdf
dc.languageEnglishen_US
dc.language.isoen_AU
dc.publisherANZMACen_US
dc.publisher.placeWellingtonen_US
dc.publisher.urihttp://www.anzmac.org/conference_archive/2004/papers/Ocass2.PDFen_US
dc.relation.ispartof0en_AU
dc.relation.ispartofconferencenameANZMAC 2004en_US
dc.relation.ispartofconferencetitleProceedings of ANZMAC 2004en_US
dc.relation.ispartofdatefrom2004-11-29en_US
dc.relation.ispartofdateto2004-12-01en_US
dc.relation.ispartoflocationWellingtonen_US
dc.subject.fieldofresearchcode350204en_US
dc.titleConsumers' Future Considerations: An Assessment of Risk and Involvement in Social Issuesen_US
dc.typeConference outputen_US
dc.type.descriptionE1 - Conference Publications (HERDC)en_US
dc.type.codeE - Conference Publicationsen_US
gro.rights.copyrightCopyright remains with the authors 2004. The attached file is posted here with permission of the copyright owners for your personal use only. No further distribution permitted. For information about this conference please refer to the publisher's website or contact the authors.en_AU
gro.date.issued2004
gro.hasfulltextFull Text


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    Contains papers delivered by Griffith authors at national and international conferences.

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