Show simple item record

dc.contributor.convenorPeter Thirkellen_AU
dc.contributor.authorSweeney, Arthuren_US
dc.contributor.authorFenech, Tinoen_US
dc.contributor.editorJim Wileyen_US
dc.date.accessioned2017-05-03T13:28:43Z
dc.date.available2017-05-03T13:28:43Z
dc.date.issued2004en_US
dc.date.modified2008-10-24T07:15:37Z
dc.identifier.urihttp://hdl.handle.net/10072/2351
dc.description.abstractThese days we can do many things with mobile phones, which probably explains why consumers have adopted mobile devices faster than any other consumer product. In Australia, most households have a mobile phone and it is the young who own and use them most. In a year or two, there will be more mobiles than PCs and they will be as common as TV sets. But what might they be used for? Will m-commerce revolutionise retailing or be a failure? Such speculation led us to investigate intentions to use mobile phones for shopping among university students using a web-based survey. We tested a series of hypotheses based on the literature on non-store purchase environments and data were analysed using stepwise discriminant analysis. We found that owners of mobile phones, who have a high intention to use them for shopping, are more experienced with other non-store purchase environments and have a low concern for online fraud and privacy risk than those with a low intention to m-shop. Limitations, implications, and further research are discussed.en_US
dc.description.peerreviewedYesen_US
dc.description.publicationstatusYesen_AU
dc.format.extent430474 bytes
dc.format.mimetypeapplication/pdf
dc.languageEnglishen_US
dc.language.isoen_AU
dc.publisherANZMACen_US
dc.publisher.placeWellington, NZen_US
dc.publisher.urihttp://www.anzmac.org/conference_archive/2004/papers/Sweeney2.PDFen_US
dc.relation.ispartof0en_AU
dc.relation.ispartofconferencenameANZMAC 2004en_US
dc.relation.ispartofconferencetitleANZMAC 2004 Marketing Accountabilities and Responsibilities. Proceedings.en_US
dc.relation.ispartofdatefrom2004-11-29en_US
dc.relation.ispartofdateto2004-12-01en_US
dc.relation.ispartoflocationWellington, NZen_US
dc.subject.fieldofresearchcode350213en_US
dc.subject.fieldofresearchcode350204en_US
dc.titleM-tailing Among the Young: Exploring Their Intentions to Shop by Mobile Phoneen_US
dc.typeConference outputen_US
dc.type.descriptionE1 - Conference Publications (HERDC)en_US
dc.type.codeE - Conference Publicationsen_US
gro.facultyGriffith Business School, Department of Marketingen_US
gro.rights.copyrightCopyright remains with the authors 2004. The attached file is posted here with permission of the copyright owners for your personal use only. No further distribution permitted. For information about this conference please refer to the publisher's website or contact the authors.en_AU
gro.date.issued2004
gro.hasfulltextFull Text


Files in this item

This item appears in the following Collection(s)

  • Conference outputs
    Contains papers delivered by Griffith authors at national and international conferences.

Show simple item record