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dc.contributor.convenorPeter Thirkellen_AU
dc.contributor.authorFrazer, Lorelleen_US
dc.contributor.authorRao, Sallyen_US
dc.contributor.editorJim Wileyen_US
dc.date.accessioned2017-04-04T15:35:22Z
dc.date.available2017-04-04T15:35:22Z
dc.date.issued2004en_US
dc.date.modified2009-01-28T06:44:47Z
dc.identifier.doihttp://www.anzmac.org/en_AU
dc.identifier.urihttp://hdl.handle.net/10072/2364
dc.description.abstractThe relevance and impact of the internet on the business-to-business market is widely acknowledged. However, little academic attention has been paid to the adoption of internetbased technology in the Australian franchising sector. Thus this paper addresses the problem: 'how and why Australian franchise organisations use internet-based technologies in their franchise systems?' This research uses convergent interviewing to investigate the benefits and barriers associated with adopting internet-based technologies in Australian franchise organisations. The findings will serve as the foundation for future empirical analyses. The analysis revealed that adoption of internet technologies is still in its infancy in Australian franchise systems with the major uses of franchisor websites being providing information to consumers and as a means of attracting potential franchisees.en_US
dc.description.peerreviewedYesen_US
dc.description.publicationstatusYesen_AU
dc.format.extent221418 bytes
dc.format.mimetypeapplication/pdf
dc.languageEnglishen_US
dc.language.isoen_AU
dc.publisherAustralian and New Zealand Marketing Academyen_US
dc.publisher.placeWellington, NZen_US
dc.publisher.urihttp://smib.vuw.ac.nz:8081/WWW/ANZMAC2004/CDsite/welcome.htmlen_AU
dc.relation.ispartof0en_AU
dc.relation.ispartofconferencenameANZMAC 2004en_US
dc.relation.ispartofconferencetitleMarketing Accountabilities and Responsibilitiesen_US
dc.relation.ispartofdatefrom2004-11-29en_US
dc.relation.ispartofdateto2004-12-01en_US
dc.relation.ispartoflocationWellington, NZen_US
dc.subject.fieldofresearchcode350204en_US
dc.titleAdopting the Internet in franchise systems: Australian franchisors' perceptionsen_US
dc.typeConference outputen_US
dc.type.descriptionE1 - Conference Publications (HERDC)en_US
dc.type.codeE - Conference Publicationsen_US
gro.rights.copyrightCopyright remains with the authors 2004. The attached file is posted here with permission of the copyright owners for your personal use only. No further distribution permitted. For information about this conference please refer to the publisher's website or contact the authors.en_AU
gro.date.issued2004
gro.hasfulltextFull Text


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    Contains papers delivered by Griffith authors at national and international conferences.

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