Show simple item record

dc.contributor.convenorProfessor Peter Thirkell (Chair)en_AU
dc.contributor.authorWeaven, Scotten_US
dc.contributor.editorProfessor Jim Wileyen_US
dc.date.accessioned2017-04-24T09:57:18Z
dc.date.available2017-04-24T09:57:18Z
dc.date.issued2004en_US
dc.date.modified2009-02-01T23:46:55Z
dc.identifier.doihttp://www.anzmac.orgen_AU
dc.identifier.urihttp://hdl.handle.net/10072/2371
dc.description.abstractPrevious exploratory and explanatory research into the factors influencing an individual's decision to purchase a franchise has largely focused upon the franchisor's perspective, with comparatively less attention being given to that of the franchisee. Within the single unit context, franchising is said to be successful as it affords satisfactory levels of independence, together with training and support that reduces risk relative to entering an independent business. While research has examined factors affecting the decision to purchase a franchise within the context of the broader decision to become self-employed, there is some evidence that the findings may not be applicable within the Australian franchising sector. This research aims to build theory through the presentation of a set of general propositions explaining the decision to franchise as a function of work and family conflict, the provision of employment for family members and employees, self employment history, and the level of prior experience within the franchise system. Data was drawn exclusively from franchisees in the McDonalds restaurant chain. Overall, the qualitative findings confirmed the validity of the general propositions in preparation for future empirical testing.en_US
dc.description.peerreviewedYesen_US
dc.description.publicationstatusYesen_AU
dc.format.extent128577 bytes
dc.format.mimetypeapplication/pdf
dc.languageEnglishen_US
dc.language.isoen_AU
dc.publisherANZMAC 2004 (Published online)en_US
dc.publisher.placeWellington, NZen_US
dc.publisher.urihttp://smib.vuw.ac.nz:8081/WWW/ANZMAC2004/CDsite/welcome.htmlen_AU
dc.relation.ispartof0en_AU
dc.relation.ispartofconferencenameANZMAC 2004en_US
dc.relation.ispartofconferencetitleMarketing Accountabilities and Responsibilities - Conference Proceedings of ANZMAC 2004en_US
dc.relation.ispartofdatefrom2004-11-29en_US
dc.relation.ispartofdateto2004-12-01en_US
dc.relation.ispartoflocationWellington, New Zealanden_US
dc.subject.fieldofresearchcode350204en_US
dc.titleWhy McDonalds is Attractive to Franchisee Investorsen_US
dc.typeConference outputen_US
dc.type.descriptionE1 - Conference Publications (HERDC)en_US
dc.type.codeE - Conference Publicationsen_US
gro.facultyGriffith Business School, Department of Marketingen_US
gro.rights.copyrightCopyright remains with the author 2004. The attached file is posted here with permission of the copyright owner for your personal use only. No further distribution permitted. For information about this conference please refer to the publisher's website or contact the author.en_AU
gro.date.issued2004
gro.hasfulltextFull Text


Files in this item

This item appears in the following Collection(s)

  • Conference outputs
    Contains papers delivered by Griffith authors at national and international conferences.

Show simple item record