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dc.contributor.convenorPeter Thirkell (Chair)
dc.contributor.authorAllen, Michael
dc.contributor.authorGupta, Richa
dc.contributor.editorJim Wiley
dc.date.accessioned2018-04-03T01:55:00Z
dc.date.available2018-04-03T01:55:00Z
dc.date.issued2004
dc.date.modified2007-03-10T05:49:55Z
dc.identifier.urihttp://hdl.handle.net/10072/2389
dc.description.abstractThe present study examined if consumers’ impression of the taste of a food is a subjective process in which they imbue the food with cultural meaning and then evaluate the extent to which that meaning is consistent with their self-concept. Seventy-five students tasted a simulated meat product, but half were informed that it was (real) meat and the other half simulated meat. Results showed that participants who endorsed one cultural meaning of meat (i.e., social hierarchy) liked the taste and aroma of the food when they believed it was real meat and rejected it when they believed it was simulated meat. Implications for health promotions and theories of food choice are discussed.
dc.description.peerreviewedYes
dc.description.publicationstatusYes
dc.languageEnglish
dc.language.isoeng
dc.publisherANZMAC 2004- (Published online)
dc.publisher.placeNew Zealand
dc.publisher.urihttps://anzmac.wildapricot.org/
dc.relation.ispartof0
dc.relation.ispartofconferencename2004 Australian and New Zealand Marketing Academy Conference (ANZMAC)
dc.relation.ispartofconferencetitleMarketing Accountabilities and Responsibilities -Conference Proceedings- ANZMAC 2004
dc.relation.ispartofdatefrom2004-11-29
dc.relation.ispartofdateto2004-12-01
dc.relation.ispartoflocationWellington, New Zealand
dc.subject.fieldofresearchcode380105
dc.titleDoes the Cultural Image of a Food Affect Consumers’ Impressions of a Food’s Taste and Aroma?
dc.typeConference output
dc.type.descriptionE1 - Conferences
dc.type.codeE - Conference Publications
dc.description.versionPublished
gro.facultyGriffith Business School, Department of Marketing
gro.rights.copyright© The Author(s) 2004. The attached file is reproduced here in accordance with the copyright policy of the publisher. For information about this conference please refer to the conference’s website or contact the author(s).
gro.date.issued2004
gro.hasfulltextFull Text
gro.griffith.authorAllen, Michael W.


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