Lessons learned from renewable electricity marketing attempts: A case study

Author

Rundle-Thiele, Sharyn

Paladino, Angela

Year published

2008

Metadata

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Journal Title

Business Horizons

Volume

51

Issue

3

DOI

https://doi.org/10.1016/j.bushor.2008.01.005

Subject

Marketing not elsewhere classified

Publication URI

http://hdl.handle.net/10072/24026

Collection

Journal articles