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dc.contributor.convenorCheryl R. Babcocken_AU
dc.contributor.authorMerrilees, Billen_US
dc.contributor.authorFrazer, Lorelleen_US
dc.contributor.editorGerard Cliqueten_US
dc.date.accessioned2017-05-03T12:00:30Z
dc.date.available2017-05-03T12:00:30Z
dc.date.issued2008en_US
dc.date.modified2009-10-14T22:16:11Z
dc.identifier.urihttp://hdl.handle.net/10072/24035
dc.description.abstractAustralia has been coined the 'franchise capital of the world' (Walker 2004, p.36) because it has over three times the number of systems per capita than the United States. A leading business magazine, Business Review Weekly, describes the Australian franchising sector as 'booming' (Walker 2004, p.36). International franchising has potential to contribute to export performance, but requires a thorough understanding of the necessary capabilities. The research design uses a case research approach of leading systems, with an immediate focus on the front-end considerations of what approaches can contribute to success. Two types of international franchising strategy are proposed, namely brand-based. Subtle differences occur in the way the two systems mitigate front-end risk.en_US
dc.description.publicationstatusYesen_AU
dc.languageEnglishen_US
dc.language.isoen_AU
dc.publisherISoFen_US
dc.publisher.urihttps://www.franchise.edu.au/home/research/international-society-of-franchisingen_AU
dc.relation.ispartofstudentpublicationNen_AU
dc.relation.ispartofconferencename22nd Annual International Society of Franchising Conferenceen_US
dc.relation.ispartofconferencetitleProceedings of the 22nd Annual Conference of the International Society of Franchisingen_US
dc.relation.ispartofdatefrom2008-06-20en_US
dc.relation.ispartofdateto2008-06-21en_US
dc.relation.ispartoflocationSaint-Malo, Britanny, Franceen_US
dc.rights.retentionYen_AU
dc.subject.fieldofresearchcode350204en_US
dc.titleManaging the risk for international franchise expansionen_US
dc.typeConference outputen_US
dc.type.descriptionE2 - Conference Publications (Non HERDC Eligible)en_US
dc.type.codeE - Conference Publicationsen_US
gro.facultyGriffith Business School, Department of Marketingen_US
gro.date.issued2008
gro.hasfulltextNo Full Text


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    Contains papers delivered by Griffith authors at national and international conferences.

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