dc.contributor.convenor | Cheryl R. Babcock | |
dc.contributor.author | Merrilees, Bill | |
dc.contributor.author | Frazer, Lorelle | |
dc.contributor.editor | Gerard Cliquet | |
dc.date.accessioned | 2017-05-03T12:00:30Z | |
dc.date.available | 2017-05-03T12:00:30Z | |
dc.date.issued | 2008 | |
dc.date.modified | 2009-10-14T22:16:11Z | |
dc.identifier.uri | http://hdl.handle.net/10072/24035 | |
dc.description.abstract | Australia has been coined the 'franchise capital of the world' (Walker 2004, p.36) because it has over three times the number of systems per capita than the United States. A leading business magazine, Business Review Weekly, describes the Australian franchising sector as 'booming' (Walker 2004, p.36). International franchising has potential to contribute to export performance, but requires a thorough understanding of the necessary capabilities. The research design uses a case research approach of leading systems, with an immediate focus on the front-end considerations of what approaches can contribute to success. Two types of international franchising strategy are proposed, namely brand-based. Subtle differences occur in the way the two systems mitigate front-end risk. | |
dc.description.publicationstatus | Yes | |
dc.language | English | |
dc.language.iso | eng | |
dc.publisher | ISoF | |
dc.publisher.uri | https://www.franchise.edu.au/home/research/international-society-of-franchising | |
dc.relation.ispartofstudentpublication | N | |
dc.relation.ispartofconferencename | 22nd Annual International Society of Franchising Conference | |
dc.relation.ispartofconferencetitle | Proceedings of the 22nd Annual Conference of the International Society of Franchising | |
dc.relation.ispartofdatefrom | 2008-06-20 | |
dc.relation.ispartofdateto | 2008-06-21 | |
dc.relation.ispartoflocation | Saint-Malo, Britanny, France | |
dc.rights.retention | Y | |
dc.subject.fieldofresearchcode | 350204 | |
dc.title | Managing the risk for international franchise expansion | |
dc.type | Conference output | |
dc.type.description | E2 - Conferences (Non Refereed) | |
dc.type.code | E - Conference Publications | |
gro.faculty | Griffith Business School, Department of Marketing | |
gro.date.issued | 2008 | |
gro.hasfulltext | No Full Text | |
gro.griffith.author | Frazer, Lorelle | |
gro.griffith.author | Merrilees, Bill J. | |