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dc.contributor.convenorAhmet Aktasen_AU
dc.contributor.authorDavidson, Michaelen_US
dc.contributor.authorWang, Yingen_US
dc.contributor.authorKing, B.en_US
dc.contributor.editorAhmet Aktas, Eugenia Wickens, Muhammet Kesgin, Emre Cengiz, Erdal Yenialpen_US
dc.description.abstractChinese students studying in Australia are a significant sub-segment within the inbound tourism market. Additionally, the income that they generate for Australia universities is substantial and many university budgets are heavily dependent on the associated revenue. Despite the size and importance of the market, little is known about these students. This study of Chinese Master students examines purchase decisions and study experiences. Relevant data for this investigation has been gathered using focus groups, interviews and questionnaires. It was found that student purchase decisions were influenced by a combination of educational and non-educational factors and that Australian destination marketers need to focus more on the wider living environment when attempting to attract these students. Cross cultural issues were identified as major challenges for student learning and living in Australia. Overall the study experience of Chinese students were perceived as highly valuable.en_US
dc.publisherNo data provideden_US
dc.relation.ispartofconferencenameInternational Tourism Conference 2008, "Cultural and Event Tourism: Issues & Debatesen_US
dc.relation.ispartofconferencetitleInternational Tourism Conference 2008 :"Cultural and Event Tourism: Issues & Debatesen_US
dc.relation.ispartoflocationAlanya, Turkeyen_US
dc.subject.fieldofresearchTourism Managementen_US
dc.titleCritical issues in the Australian Chinese student marketen_US
dc.typeConference outputen_US
dc.type.descriptionE2 - Conference Publications (Non HERDC Eligible)en_US
dc.type.codeE - Conference Publicationsen_US
gro.facultyGriffith Business School, Department of Tourism, Sport and Hotel Managementen_US
gro.hasfulltextNo Full Text
gro.griffith.authorDavidson, Michael C.
gro.griffith.authorWang, Ying

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    Contains papers delivered by Griffith authors at national and international conferences.

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