Show simple item record

dc.contributor.convenorPeter Thirkell
dc.contributor.authorGyan, Bhavit
dc.contributor.authorVoges, Kevin E
dc.contributor.authorPope, Nigel
dc.contributor.editorJim Wiley and Peter Thirkell
dc.date.accessioned2018-04-03T02:31:45Z
dc.date.available2018-04-03T02:31:45Z
dc.date.issued2004
dc.date.modified2007-03-10T05:48:48Z
dc.identifier.urihttp://hdl.handle.net/10072/2415
dc.description.abstractArtificial Neural Networks (ANNs) are computer programs that model, at an abstract level, the neural connections found in brains. They are powerful general-purpose tools used in many data analysis tasks, such as prediction, classification and clustering. During the period 1999 to 2003, approximately 22,500 journal articles and 13,800 conference papers were published in the field. This paper presents an analysis of 88 publications that reported on the use of ANNs in marketing during that period. To obtain the publications, five bibliographic databases were searched for articles containing the terms “neural networks” and “marketing.” A limited number of category analyses are presented, concentrating on: number of papers per year, region of publication (country and continent), and study objectives and topic area. The paper shows that the number of published research papers using ANNs in marketing has increased every year since 1999. The majority of marketing applications of ANNs have been in the more “technical” fields of power supply prediction and information technology. The United States, Europe and Asia have been the main sources of papers in the field. A lack of research and publications from Australia and New Zealand was noted.
dc.description.peerreviewedYes
dc.description.publicationstatusYes
dc.languageEnglish
dc.language.isoeng
dc.publisherVictoria University
dc.publisher.placeWellington, NZ
dc.publisher.urihttps://anzmac.wildapricot.org
dc.relation.ispartof0
dc.relation.ispartofconferencenameMarketing accountabilities and responsibilities
dc.relation.ispartofconferencetitleANZMAC 2004 Proceedings
dc.relation.ispartofdatefrom2004-11-29
dc.relation.ispartofdateto2004-12-01
dc.relation.ispartoflocationWellington
dc.subject.fieldofresearchcode350204
dc.titleArtificial Neural Networks in Marketing from 1999 to 2003: A Region of Origin and Topic Area Analysis
dc.typeConference output
dc.type.descriptionE1 - Conferences
dc.type.codeE - Conference Publications
dc.description.versionVersion of Record (VoR)
gro.rights.copyright© The Author(s) 2004. The attached file is reproduced here in accordance with the copyright policy of the publisher. For information about this conference please refer to the conference’s website or contact the author(s).
gro.date.issued2004
gro.hasfulltextFull Text
gro.griffith.authorPope, Nigel K.


Files in this item

This item appears in the following Collection(s)

  • Conference outputs
    Contains papers delivered by Griffith authors at national and international conferences.

Show simple item record