dc.contributor.convenor | Peter Thirkell | |
dc.contributor.author | Gyan, Bhavit | |
dc.contributor.author | Voges, Kevin E | |
dc.contributor.author | Pope, Nigel | |
dc.contributor.editor | Jim Wiley and Peter Thirkell | |
dc.date.accessioned | 2018-04-03T02:31:45Z | |
dc.date.available | 2018-04-03T02:31:45Z | |
dc.date.issued | 2004 | |
dc.date.modified | 2007-03-10T05:48:48Z | |
dc.identifier.uri | http://hdl.handle.net/10072/2415 | |
dc.description.abstract | Artificial Neural Networks (ANNs) are computer programs that model, at an abstract level,
the neural connections found in brains. They are powerful general-purpose tools used in
many data analysis tasks, such as prediction, classification and clustering. During the period
1999 to 2003, approximately 22,500 journal articles and 13,800 conference papers were
published in the field. This paper presents an analysis of 88 publications that reported on the
use of ANNs in marketing during that period. To obtain the publications, five bibliographic
databases were searched for articles containing the terms “neural networks” and
“marketing.” A limited number of category analyses are presented, concentrating on: number
of papers per year, region of publication (country and continent), and study objectives and
topic area. The paper shows that the number of published research papers using ANNs in
marketing has increased every year since 1999. The majority of marketing applications of
ANNs have been in the more “technical” fields of power supply prediction and information
technology. The United States, Europe and Asia have been the main sources of papers in the
field. A lack of research and publications from Australia and New Zealand was noted. | |
dc.description.peerreviewed | Yes | |
dc.description.publicationstatus | Yes | |
dc.language | English | |
dc.language.iso | eng | |
dc.publisher | Victoria University | |
dc.publisher.place | Wellington, NZ | |
dc.publisher.uri | https://anzmac.wildapricot.org | |
dc.relation.ispartof | 0 | |
dc.relation.ispartofconferencename | Marketing accountabilities and responsibilities | |
dc.relation.ispartofconferencetitle | ANZMAC 2004 Proceedings | |
dc.relation.ispartofdatefrom | 2004-11-29 | |
dc.relation.ispartofdateto | 2004-12-01 | |
dc.relation.ispartoflocation | Wellington | |
dc.subject.fieldofresearchcode | 350204 | |
dc.title | Artificial Neural Networks in Marketing from 1999 to 2003: A Region of Origin and Topic Area Analysis | |
dc.type | Conference output | |
dc.type.description | E1 - Conferences | |
dc.type.code | E - Conference Publications | |
dc.description.version | Version of Record (VoR) | |
gro.rights.copyright | © The Author(s) 2004. The attached file is reproduced here in accordance with the copyright policy of the publisher. For information about this conference please refer to the conference’s website or contact the author(s). | |
gro.date.issued | 2004 | |
gro.hasfulltext | Full Text | |
gro.griffith.author | Pope, Nigel K. | |