Grazing the Field: Voter uses of the media in election campaigns
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In contemporary democracies, it has been argued by many theorists that the role of the media as the fourth estate has diminished by the trend towards softer news. Covering politics has become unpopular with audiences, therefore, the media corporations do not want to sacrifice viewers and circulation by concentrating on hard news issues like politics. As a consequence, voters are now forced to gather their information from a variety of sources, as the 'one trusted source' is no longer trusted. Political campaigners are able to use this trend to a variety of information sources to deliver messages which are uncorrupted by the media.
Proceedings of the 2005 Journalism Education Association Conference
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