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dc.contributor.authorEwart, Jacquien_US
dc.contributor.authorTickle, Kevinen_US
dc.contributor.editorRod Kirkpatricken_US
dc.date.accessioned2017-04-24T11:19:26Z
dc.date.available2017-04-24T11:19:26Z
dc.date.issued2002en_US
dc.date.modified2009-11-04T06:22:35Z
dc.identifier.issn10386130en_US
dc.identifier.doihttp://www.uq.edu.au/sjc/books-and-publicationsen_AU
dc.identifier.urihttp://hdl.handle.net/10072/24874
dc.description.abstractThis paper examines an under-researched issue, that of regional journalists' ideas of readership. It looks at the journalists' constructions of readership in light of statistical data which profile newspaper readers in a regional area. The paper investigates the journalists' constructions of readership and then compares these to pictures of readership which emerged from a survey undertaken through an independent surveying body. It does this in an attempt to provide hard data rather than supposition about one facet of the reader-journalist relationship. The similarities and contradictions between the sets of data are explored. In doing so this paper concludes that while there is some relationship between the two pictures of readership which emerge from the data, some groups remain overlooked by both approaches. Therefore, journalists need to ensure their conception of readership includes more than the narrow ideas they currently have or those presented by the survey information.en_US
dc.description.peerreviewedYesen_US
dc.description.publicationstatusYesen_AU
dc.format.extent293573 bytes
dc.format.mimetypeapplication/pdf
dc.languageEnglishen_US
dc.language.isoen_AU
dc.publisherUniversity of Queensland, School of Journalism and Communicationen_US
dc.publisher.placeSt Lucia, Brisbaneen_US
dc.publisher.urihttp://www.uq.edu.au/sjc/en_AU
dc.relation.ispartofpagefrom171en_US
dc.relation.ispartofpageto190en_US
dc.relation.ispartofjournalAustralian Studies in Journalismen_US
dc.relation.ispartofvolume10/11en_US
dc.subject.fieldofresearchcode400104en_US
dc.titlePeople like us versus Statistical representations of readersen_US
dc.typeJournal articleen_US
dc.type.descriptionC1 - Peer Reviewed (HERDC)en_US
dc.type.codeC - Journal Articlesen_US
gro.rights.copyrightCopyright remains with the authors 2002. The attached file is reproduced here in accordance with the copyright policy of the publisher. For information about this journal please refer to the journal's website or contact the authors.en_AU
gro.date.issued2002
gro.hasfulltextFull Text


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