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dc.contributor.authorMort, Gillian Sullivanen_US
dc.contributor.authorRose, Tristaen_US
dc.date.accessioned2017-05-03T11:40:57Z
dc.date.available2017-05-03T11:40:57Z
dc.date.issued2004en_US
dc.date.modified2009-10-30T04:41:52Z
dc.identifier.issn14720817en_US
dc.identifier.doi10.1002/cb.136en_AU
dc.identifier.urihttp://hdl.handle.net/10072/25252
dc.description.abstractMeans-end chain (MEC) theory proposes that consumer motivation can only be understood in terms of the hierarchical linkages between attributes, consequences and values. Other researchers have suggested a much more immediate impact of values on motivation. Seeking to explain these conflicting views, this research suggests and empirically tests the proposition that the role of values in consumer motivation differs by product type and also tests that the linkages are not affected by individual differences in the need for cognition. A sample of 191 consumers indicated their motivation to consume utilitarian and non-utilitarian products using an adapted association pattern matrix technique. Responses were analysed using mixed-design ANOVAs with planned comparisons. Results indicate significant differences related to product type in the role of values in consumer motivation. Limitations, implications for MEC theory and future research are discussed.en_US
dc.description.peerreviewedYesen_US
dc.description.publicationstatusYesen_AU
dc.languageEnglishen_US
dc.language.isoen_AU
dc.publisherWileyen_US
dc.publisher.placeUKen_US
dc.publisher.urihttp://www3.interscience.wiley.com/journal/110483937/homeen_AU
dc.relation.ispartofpagefrom221en_US
dc.relation.ispartofpageto234en_US
dc.relation.ispartofissue3en_US
dc.relation.ispartofjournalJournal of Consumer Behaviouren_US
dc.relation.ispartofvolume3en_US
dc.subject.fieldofresearchcode350204en_US
dc.titleThe effect of product type on value linkages in the means-end chain: implications for theory and methoden_US
dc.typeJournal articleen_US
dc.type.descriptionC1 - Peer Reviewed (HERDC)en_US
dc.type.codeC - Journal Articlesen_US
gro.rights.copyright© 2004 John Wiley & Sons, Ltd. Self-archiving of the author-manuscript version is not yet supported by this publisher. Please refer to the journal link for access to the definitive, published version or contact the author for more information.en_US
gro.date.issued2004
gro.hasfulltextNo Full Text
gro.griffith.authorSullivan Mort, Gillian


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