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dc.contributor.authorMort, Gillian Sullivan
dc.contributor.authorDuncan, Matthew
dc.contributor.editorProf Erdner Kaynak
dc.date.accessioned2017-05-03T11:40:58Z
dc.date.available2017-05-03T11:40:58Z
dc.date.issued2003
dc.date.modified2009-10-30T04:41:55Z
dc.identifier.issn08961530
dc.identifier.doi10.1300/J046v15n03_04
dc.identifier.urihttp://hdl.handle.net/10072/25256
dc.description.abstractThis study identifies and explores a new country of origin (COO) cue, "owned by. . . ." The importance of three extrinsic cues "owned by . . . ," "made in . . . " and price was examined using conjoint analysis. Data were collected from a sample of 268 undergraduate students familiar with color televisions. Segments were formed using cluster analysis and analyzed using multiple discriminant analysis. "Owned by . . . " was found to be important and distinct from the "made in . . . " cue. Segments based on the two COO cues were identified using importance weights and individual utilities. When segments were formed using individual utilities the individual difference construct, economic nationalism, provided discriminatory power while consumer ethnocentrism did not, supporting the hypothesis that economic nationalism and consumer ethnocentrism differ. Practitioners can now use "owned by . . . " knowing that it forms an important and distinct marketing tool. Limitations and future research are discussed. [
dc.description.peerreviewedYes
dc.description.publicationstatusYes
dc.languageEnglish
dc.language.isoeng
dc.publisherHaworth
dc.publisher.placeNew York, NY
dc.publisher.urihttp://www.informaworld.com/smpp/title~db=all~content=t792306871
dc.relation.ispartofpagefrom49
dc.relation.ispartofpageto69
dc.relation.ispartofissue3
dc.relation.ispartofjournalJournal of International Consumer Marketing
dc.relation.ispartofvolume15
dc.subject.fieldofresearchMarketing
dc.subject.fieldofresearchcode1505
dc.title"Owned by...": Country of Origin’s New Cue
dc.typeJournal article
dc.type.descriptionC1 - Articles
dc.type.codeC - Journal Articles
gro.date.issued2003
gro.hasfulltextNo Full Text
gro.griffith.authorSullivan Mort, Gillian


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