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dc.contributor.authorGrace, Debraen_US
dc.contributor.authorGriffin, Deborahen_US
dc.date.accessioned2017-05-03T14:03:31Z
dc.date.available2017-05-03T14:03:31Z
dc.date.issued2009en_US
dc.date.modified2010-10-15T07:27:40Z
dc.identifier.issn14720817en_US
dc.identifier.doi10.1002/cb.270en_AU
dc.identifier.urihttp://hdl.handle.net/10072/25644
dc.description.abstractThis paper builds on the concept of conspicuous donation behaviour (CDB) through further conceptualisation and operationalisation of this construct. The paper reports on developing the CDB scale via a three-stage process, which included five data collections using a total of 1311 respondents. The data analysis indicates that the resulting eight-item (two factor) CDB scale has face, content, convergent, discriminant and predictive validity and the CDB scale is reliable across samples. The CDB scale has the potential for significant usage in the development and testing of theory, as well as in practical applications.en_US
dc.description.peerreviewedYesen_US
dc.description.publicationstatusYesen_AU
dc.format.extent101176 bytes
dc.format.mimetypeapplication/pdf
dc.languageEnglishen_US
dc.language.isoen_AU
dc.publisherJohn Wiley & Sons Ltd.en_US
dc.publisher.placeUnited Kingdomen_US
dc.publisher.urihttp://www3.interscience.wiley.com/journal/110483937/homeen_AU
dc.relation.ispartofstudentpublicationNen_AU
dc.relation.ispartofpagefrom14en_US
dc.relation.ispartofpageto25en_US
dc.relation.ispartofissue1en_US
dc.relation.ispartofjournalJournal of Consumer Behaviouren_US
dc.relation.ispartofvolume8en_US
dc.rights.retentionYen_AU
dc.subject.fieldofresearchMarketing Research Methodologyen_US
dc.subject.fieldofresearchcode150505en_US
dc.titleConspicuous donation behaviour: scale development and validationen_US
dc.typeJournal articleen_US
dc.type.descriptionC1 - Peer Reviewed (HERDC)en_US
dc.type.codeC - Journal Articlesen_US
gro.facultyGriffith Business School, Department of Marketingen_US
gro.rights.copyrightCopyright 2009 John Wiley & Sons, Ltd. This is the pre-peer reviewed version of the following article: Journal of Consumer Behaviour Volume 8, Issue 1, pages 14–25, January/February 2009, which has been published in final form at http://dx.doi.org/10.1002/cb.270en_AU
gro.date.issued2009
gro.hasfulltextFull Text


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