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dc.contributor.authorRundle-Thiele, Sharyn
dc.contributor.authorKuhn, Kerri
dc.date.accessioned2017-05-03T16:57:06Z
dc.date.available2017-05-03T16:57:06Z
dc.date.issued2008
dc.date.modified2013-05-28T23:05:34Z
dc.identifier.issn10528008
dc.identifier.urihttp://hdl.handle.net/10072/26148
dc.description.abstractThis paper presents an assessment innovation which used a tournament style competition to challenge and engage first year marketing students. The course-wide competition required student teams to solve real-world marketing problems for industry sponsors. Student feedback reflects enjoyment of the task and the competition, with students welcoming the opportunity to put theory into practice. Student attendance in the lectures and tutorials involving team presentations was improved. This structure can be adapted for any course with large enrolments. We recommend that instructors adopting a tournament structure consider grading mechanisms that promote equal effort and additional rewards, such as bonus marks, for teams progressing in subsequent rounds.
dc.description.peerreviewedYes
dc.description.publicationstatusYes
dc.languageEnglish
dc.language.isoeng
dc.publisherCTC Press
dc.publisher.placeUSA
dc.publisher.urihttps://www.tandfonline.com/doi/abs/10.1080/10528008.2008.11489022
dc.relation.ispartofstudentpublicationN
dc.relation.ispartofpagefrom33
dc.relation.ispartofpageto37
dc.relation.ispartofissue1
dc.relation.ispartofjournalMarketing Education Review
dc.relation.ispartofvolume18
dc.rights.retentionY
dc.subject.fieldofresearchMarketing not elsewhere classified
dc.subject.fieldofresearchMarketing
dc.subject.fieldofresearchcode150599
dc.subject.fieldofresearchcode1505
dc.titleThe get marketer challenge innovation: challenging students using a tournament style competition
dc.typeJournal article
dc.type.descriptionC1 - Articles
dc.type.codeC - Journal Articles
gro.date.issued2008
gro.hasfulltextNo Full Text
gro.griffith.authorKuhn, Kerri L.
gro.griffith.authorRundle-Thiele, Sharyn


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