Los placeres del exceso: esteticas de lo excitable y logica fuzzy en los medios argentinos de comunicacion

Abstract

From a social-semiotic perspective, this article intends to reflect on the special relationships that the Argentine media have established between the domains of fiction and reality, in order to describe the country's social context in the last twelve years. With examples of journalistic articles from the national morning papers Clar� La Naci㮠and P᧩na/12, and with references to information and entertainment programs on Argentine TV, both re-elaborations of social representations and their possible influence on society are analyzed. Taking into account certain "irrational emotionalism" practices (Lipovetsky 2000, Fernᮤez Pedemonte 2001, Monsivᩳ in Tcherkaski 2007), the work aims at two basic issues: could it be said that some media have contributed to the degradation of the democratic public space? If so, what practices or discursive mechanisms were used in order to create a re-organization of social relationships and of their vision of the world? (Waisbord 1997)