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dc.contributor.authorButcher, Kenen_US
dc.contributor.authorMcCulloch, Roden_US
dc.date.accessioned2017-05-03T13:10:40Z
dc.date.available2017-05-03T13:10:40Z
dc.date.issued2003en_US
dc.date.modified2009-11-11T05:22:16Z
dc.identifier.issn02634503en_US
dc.identifier.doi10.1108/02634500310504322en_AU
dc.identifier.urihttp://hdl.handle.net/10072/26581
dc.description.abstractIn Australia, advertising agencies have partially embraced the UK-originated account planning philosophy. In an exploratory study, six senior account planning directors were interviewed to gain insights into account planning in Australia. It appears that the scale and nature of the Australian advertising industry militates against full acceptance of the UK model. Indeed, the UK model has met resistance from several areas. It was further found that the expectations of the planners' role probably exceed the individual's capacity to deliver on that role. Hence, the outlook for planning other than for a small group of "true blues", to use the Australian argot, may have limited success in Australia.en_US
dc.description.peerreviewedYesen_US
dc.description.publicationstatusYesen_AU
dc.languageEnglishen_US
dc.language.isoen_AU
dc.publisherEmerald Group Publishing Ltd.en_US
dc.publisher.placeUKen_US
dc.relation.ispartofpagefrom473en_US
dc.relation.ispartofpageto479en_US
dc.relation.ispartofissue7en_US
dc.relation.ispartofjournalMarketing Intelligence & Planningen_US
dc.relation.ispartofvolume21en_US
dc.subject.fieldofresearchcode350204en_US
dc.titleA lack of 'true believers' in the account planning discipline in Australiaen_US
dc.typeJournal articleen_US
dc.type.descriptionC1 - Peer Reviewed (HERDC)en_US
dc.type.codeC - Journal Articlesen_US
gro.date.issued2003
gro.hasfulltextNo Full Text


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