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dc.contributor.authorGrunhagen, Marko
dc.contributor.authorB. DiPietro, Robin
dc.contributor.authorE. Stassen, Robert
dc.contributor.authorFrazer, Lorelle
dc.contributor.editorRosenbloom, Bert
dc.contributor.editorYoung, Joyce A.
dc.date.accessioned2017-05-03T12:00:30Z
dc.date.available2017-05-03T12:00:30Z
dc.date.issued2008
dc.date.modified2010-03-03T06:40:59Z
dc.identifier.issn1046669X
dc.identifier.doi10.1080/10466690802064034
dc.identifier.urihttp://hdl.handle.net/10072/26603
dc.description.abstractConventional wisdom suggests that more services offered by franchisors should lead to fewer complaints from franchisees, and that franchisees ought to be better off with additional support provided. We set out to differentiate those services that are truly effective and are perceived as beneficial by franchisees from those that may have little effect or may even be perceived as counterproductive. Our survey targeted franchisors in the U.S. and in Germany, comparing the most mature franchise market globally to one that is relatively young. System disruption was found to be dependent on the maturity of the market, as little differentiation is provided in the very mature U.S. market, but considerable differentiation exists in the younger German market. Also, the size of the system matters, as bigger systems typically provide more services. Finally, different types of services have varying levels of effectiveness in the less mature franchise market in Germany.
dc.description.peerreviewedYes
dc.description.publicationstatusYes
dc.format.extent131746 bytes
dc.format.mimetypeapplication/pdf
dc.languageEnglish
dc.language.isoeng
dc.publisherTaylor and Francis Group
dc.publisher.place325 Chestnut Street, Philadelphia, PA 19106
dc.relation.ispartofstudentpublicationN
dc.relation.ispartofpagefrom315
dc.relation.ispartofpageto335
dc.relation.ispartofissue4
dc.relation.ispartofjournalJournal of Marketing Channels
dc.relation.ispartofvolume15
dc.rights.retentionY
dc.subject.fieldofresearchMarketing
dc.subject.fieldofresearchcode1505
dc.titleThe Effective Delivery of Franchisor Services: A Comparison of U.S. and German Support Practices for Franchisees
dc.typeJournal article
dc.type.descriptionC1 - Articles
dc.type.codeC - Journal Articles
gro.rights.copyright© 2008 Routledge. This is the author-manuscript version of this paper. Reproduced in accordance with the copyright policy of the publisher. Please refer to the journal website for access to the definitive, published version.
gro.date.issued2008
gro.hasfulltextFull Text
gro.griffith.authorFrazer, Lorelle


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