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dc.contributor.authorGrunhagen, Markoen_US
dc.contributor.authorB. DiPietro, Robinen_US
dc.contributor.authorE. Stassen, Roberten_US
dc.contributor.authorFrazer, Lorelleen_US
dc.contributor.editorBert Rosenbloom/Joyce A. Youngen_US
dc.date.accessioned2017-05-03T12:00:30Z
dc.date.available2017-05-03T12:00:30Z
dc.date.issued2008en_US
dc.date.modified2010-03-03T06:40:59Z
dc.identifier.issn1046669Xen_US
dc.identifier.doi10.1080/10466690802064034en_AU
dc.identifier.urihttp://hdl.handle.net/10072/26603
dc.description.abstractConventional wisdom suggests that more services offered by franchisors should lead to fewer complaints from franchisees, and that franchisees ought to be better off with additional support provided. We set out to differentiate those services that are truly effective and are perceived as beneficial by franchisees from those that may have little effect or may even be perceived as counterproductive. Our survey targeted franchisors in the U.S. and in Germany, comparing the most mature franchise market globally to one that is relatively young. System disruption was found to be dependent on the maturity of the market, as little differentiation is provided in the very mature U.S. market, but considerable differentiation exists in the younger German market. Also, the size of the system matters, as bigger systems typically provide more services. Finally, different types of services have varying levels of effectiveness in the less mature franchise market in Germany.en_US
dc.description.peerreviewedYesen_US
dc.description.publicationstatusYesen_AU
dc.format.extent131746 bytes
dc.format.mimetypeapplication/pdf
dc.languageEnglishen_US
dc.language.isoen_AU
dc.publisherTaylor and Francis Groupen_US
dc.publisher.place325 Chestnut Street, Philadelphia, PA 19106en_US
dc.relation.ispartofstudentpublicationNen_AU
dc.relation.ispartofpagefrom315en_US
dc.relation.ispartofpageto335en_US
dc.relation.ispartofissue4en_US
dc.relation.ispartofjournalJournal of Marketing Channelsen_US
dc.relation.ispartofvolume15en_US
dc.rights.retentionYen_AU
dc.subject.fieldofresearchcode350204en_US
dc.titleThe Effective Delivery of Franchisor Services: A Comparison of U.S. and German Support Practices for Franchiseesen_US
dc.typeJournal articleen_US
dc.type.descriptionC1 - Peer Reviewed (HERDC)en_US
dc.type.codeC - Journal Articlesen_US
gro.rights.copyrightCopyright 2008 Routledge. This is the author-manuscript version of this paper. Reproduced in accordance with the copyright policy of the publisher. Please refer to the journal website for access to the definitive, published version.en_AU
gro.date.issued2008
gro.hasfulltextFull Text


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