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dc.contributor.authorRees, Daviden_US
dc.contributor.authorWilson, Marieen_US
dc.date.accessioned2017-05-03T15:37:51Z
dc.date.available2017-05-03T15:37:51Z
dc.date.issued2008en_US
dc.date.modified2011-10-21T07:24:07Z
dc.identifier.issn11749946en_US
dc.identifier.urihttp://hdl.handle.net/10072/26733
dc.description.abstractWith globalization, manufacturers throughout the OECD must compete with an increasing number of imports that present price and quality differentials. These forces have been keenly felt in New Zealand, which is far from export markets, highly de-regulated, and an import target for Asian production. Businesses in New Zealand and elsewhere are increasingly relying on design for competitive advantage in this context. The new realities are seldom recognised by smaller businesses. For example, the lack of design management in smaller manufacturing fi rms has been linked to small firm managers being "..[un]able to discern relationships between current decisions (or short-term objectives) and long-term wider business goals". The small firm's approach to business is often based on a single factor, such as a single product or a single area of expertise, which is generally production-based. This single-minded approach - with limited innovation in product, service or organisation - is unlikely to deliver growth or sustainability in a globally competitive market.en_US
dc.description.peerreviewedYesen_US
dc.description.publicationstatusYesen_AU
dc.format.extent1028814 bytes
dc.format.mimetypeapplication/pdf
dc.languageEnglishen_US
dc.language.isoen_AU
dc.publisherUniversity of Auckland Business Schoolen_US
dc.publisher.placeUniversity of Aucklanden_US
dc.publisher.urihttp://www.uabr.auckland.ac.nz/en_US
dc.publisher.urihttp://www.uabr.auckland.ac.nz/issues/article-detail.cfm?ArticleID=155en_US
dc.relation.ispartofstudentpublicationNen_AU
dc.relation.ispartofpagefrom37en_US
dc.relation.ispartofpageto45en_US
dc.relation.ispartofissue1en_US
dc.relation.ispartofjournalThe University of Auckland Business Reviewen_US
dc.relation.ispartofvolume10en_US
dc.rights.retentionYen_AU
dc.subject.fieldofresearchInnovation and Technology Managementen_US
dc.subject.fieldofresearchcode150307en_US
dc.titleBusiness models and design strategy: exploring small scale furniture manufacturingen_US
dc.typeJournal articleen_US
dc.type.descriptionC1 - Peer Reviewed (HERDC)en_US
dc.type.codeC - Journal Articlesen_US
gro.rights.copyrightCopyright remains with the author[s] 2008. The attached file is posted here with permission of the copyright owner[s] for your personal use only. No further distribution permitted.For information about this conference please refer to the publisher's website or contact the author[s].en_AU
gro.date.issued2008
gro.hasfulltextFull Text


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