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  • Birding Festivals, Sustainability, and Ecotourism: An Ambiguous Relationship

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    57800_1.pdf (167.3Kb)
    Author(s)
    Lawton, Laura J
    Griffith University Author(s)
    Lawton, Laura J.
    Year published
    2009
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    Abstract
    A survey of 108 U.S.-based birding festivals reveals overall basic adherence to ecotourism criteria, although cluster analysis reveals four distinct subgroups whose members are labeled as normatives (47%), minimalists (30%), recruiters (15%), and fund-raisers (8%). Formal identification with ecotourism through promotion or membership was low and did not predict cluster membership or increase in visitor numbers. Hence, while ecotourism organizations could benefit from an influx of birding festival memberships, the reciprocal benefits for birding festivals with regard to performance and sustainability outcomes are unclear.A survey of 108 U.S.-based birding festivals reveals overall basic adherence to ecotourism criteria, although cluster analysis reveals four distinct subgroups whose members are labeled as normatives (47%), minimalists (30%), recruiters (15%), and fund-raisers (8%). Formal identification with ecotourism through promotion or membership was low and did not predict cluster membership or increase in visitor numbers. Hence, while ecotourism organizations could benefit from an influx of birding festival memberships, the reciprocal benefits for birding festivals with regard to performance and sustainability outcomes are unclear.
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    Journal Title
    Journal of Travel Research
    Volume
    48
    Issue
    2
    DOI
    https://doi.org/10.1177/0047287509332330
    Copyright Statement
    © 2009 SAGE Publications. This is the author-manuscript version of the paper. Reproduced in accordance with the copyright policy of the publisher. Please refer to the journal's website for access to the definitive, published version.
    Subject
    Commercial Services
    Marketing
    Tourism
    Publication URI
    http://hdl.handle.net/10072/26790
    Collection
    • Journal articles

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