• myGriffith
    • Staff portal
    • Contact Us⌄
      • Future student enquiries 1800 677 728
      • Current student enquiries 1800 154 055
      • International enquiries +61 7 3735 6425
      • General enquiries 07 3735 7111
      • Online enquiries
      • Staff phonebook
    View Item 
    •   Home
    • Griffith Research Online
    • Journal articles
    • View Item
    • Home
    • Griffith Research Online
    • Journal articles
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    Browse

  • All of Griffith Research Online
    • Communities & Collections
    • Authors
    • By Issue Date
    • Titles
  • This Collection
    • Authors
    • By Issue Date
    • Titles
  • Statistics

  • Most Popular Items
  • Statistics by Country
  • Most Popular Authors
  • Support

  • Contact us
  • FAQs
  • Admin login

  • Login
  • Understanding Consumer Support: Extending the Sport Interest Inventory (SII) to Examine Individual Differences among Women’s Professional Sport Consumers

    Author(s)
    C. Funk, Daniel
    L. Ridinger, Lynn
    M. Moorman, Anita
    Griffith University Author(s)
    Funk, Daniel C.
    Year published
    2003
    Metadata
    Show full item record
    Abstract
    The present study used the Sport Interest Inventory (SII) to further our understanding of how motivation can be characterised as individual difference factors among sport consumers. The SII was augmented through qualitative feedback involving four focus groups, a pilot test (n = 80) and later validated on a sample of season ticket holders and single-game attendees (n = 623) of a Women's National Basketball Association franchise in the United States. Confirmatory factor analysis (CFA) and discriminant validity tests provided support for increasing the SII from 14 to 18 unique constructs. Evidence for the application of the ...
    View more >
    The present study used the Sport Interest Inventory (SII) to further our understanding of how motivation can be characterised as individual difference factors among sport consumers. The SII was augmented through qualitative feedback involving four focus groups, a pilot test (n = 80) and later validated on a sample of season ticket holders and single-game attendees (n = 623) of a Women's National Basketball Association franchise in the United States. Confirmatory factor analysis (CFA) and discriminant validity tests provided support for increasing the SII from 14 to 18 unique constructs. Evidence for the application of the SII to a variety of sporting events was observed in that 14 of the 18 factors have already been confirmed and used to examine spectators of men's competitive teams. The application of the SII to women's sport in general was supported in that 18 unique factors have now been confirmed in women's professional soccer and basketball. Multiple linear regression analysis was used to demonstrate one application of the SII and revealed that 10 motivational factors explained 48% of the variance in level of consumer support for the professional sport team. Implications for the use of the SII by sport managers and directions for future research are discussed.
    View less >
    Journal Title
    Sport Management Review
    Volume
    6
    Issue
    1
    DOI
    https://doi.org/10.1016/S1441-3523(03)70051-5
    Subject
    Business and Management
    Commercial Services
    Marketing
    Publication URI
    http://hdl.handle.net/10072/26841
    Collection
    • Journal articles

    Footer

    Disclaimer

    • Privacy policy
    • Copyright matters
    • CRICOS Provider - 00233E

    Tagline

    • Gold Coast
    • Logan
    • Brisbane - Queensland, Australia
    First Peoples of Australia
    • Aboriginal
    • Torres Strait Islander