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dc.contributor.authorC. Funk, Danielen_US
dc.contributor.authorE. Havitz, Marken_US
dc.contributor.authorF. Mahony, Danielen_US
dc.date.accessioned2017-04-04T19:52:09Z
dc.date.available2017-04-04T19:52:09Z
dc.date.issued2003en_US
dc.date.modified2013-05-05T22:41:20Z
dc.identifier.issn10616934en_US
dc.identifier.urihttp://hdl.handle.net/10072/26842
dc.description.abstractWithin the general field of consumer behavior, a subset of research has emerged in recent years to examine consumer behavior relative to the unique products and services offered in the sport industry. Wells's (1993) discovery-oriented approach is utilized to critique prior sport consumer behavior research and discuss possible directions for scholars in the field. This critique illustrates that research and writing could benefit by a)exploring multiple aspects of the consumer decision-making process, b) greater attention to methodological issues, c) utilization of neighboring concepts, data, and problem solving strategies, d) development of holistic lines of research, and e) conducting research that generates questions, not just words to publish and investigating for the sake of investigating. We hope this broad critique, along with the other articles in the special issue, contribute to this growing subdiscipline and provide some frameworks for our ongoing effort to discover and understand.en_US
dc.description.peerreviewedYesen_US
dc.description.publicationstatusYesen_US
dc.languageEnglishen_US
dc.language.isoen_US
dc.publisherFitness Information Technology, Inc.en_US
dc.publisher.placeUnited Statesen_US
dc.publisher.urihttp://www.fitinfotech.com/en_US
dc.relation.ispartofpagefrom200en_US
dc.relation.ispartofpageto205en_US
dc.relation.ispartofissue4en_US
dc.relation.ispartofjournalSport Marketing Quarterlyen_US
dc.relation.ispartofvolume12en_US
dc.subject.fieldofresearchcode370403en_US
dc.titleSport Consumer Behavior: Assessment and Directionen_US
dc.typeJournal articleen_US
dc.type.descriptionC1 - Peer Reviewed (HERDC)en_US
dc.type.codeC - Journal Articlesen_US
gro.date.issued2003
gro.hasfulltextNo Full Text


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