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dc.contributor.authorWeaver, Daviden_US
dc.contributor.authorLawton, Lauraen_US
dc.contributor.editorRitchie, B.W., Burns, P., & Palmer, C.en_US
dc.date.accessioned2017-05-03T13:24:55Z
dc.date.available2017-05-03T13:24:55Z
dc.date.issued2005en_US
dc.date.modified2010-08-17T05:04:06Z
dc.identifier.isbn0851999964en_US
dc.identifier.urihttp://hdl.handle.net/10072/27418
dc.description.abstractThis chapter highlights the strengths and weaknesses of cluster analysis for those considering its application as a market segmentation technique. The first section considers the nature and philosophical underpinnings of cluster analysis. The second section discusses the method's application to the Lamington ecotourism market study (Queensland, Australia), including the questionnaire design, sampling procedure and data analysis.en_US
dc.description.peerreviewedYesen_US
dc.description.publicationstatusYesen_AU
dc.languageEnglishen_US
dc.language.isoen_AU
dc.publisherCABI Publishingen_US
dc.publisher.placeWallingford, Oxfordshire, UKen_US
dc.publisher.urihttp://books.google.com.auen_AU
dc.relation.ispartofbooktitleTourism Research Methods: Integrating Theory with Practiceen_US
dc.relation.ispartofchapter16en_US
dc.relation.ispartofstudentpublicationNen_AU
dc.relation.ispartofpagefrom211en_US
dc.relation.ispartofpageto220en_US
dc.relation.ispartofedition1sten_US
dc.rights.retentionYen_AU
dc.subject.fieldofresearchcode350507en_US
dc.titleUsing Cluster Analysis to Segment a Sample of Australian Ecotouristsen_US
dc.typeBook chapteren_US
dc.type.descriptionB1 - Book Chapters (HERDC)en_US
dc.type.codeB - Book Chaptersen_US
gro.date.issued2005
gro.hasfulltextNo Full Text


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