Business Repurchasing Using the List of Values
Author(s)
Fenech, Tino
Griffith University Author(s)
Year published
2005
Metadata
Show full item recordAbstract
This research has confirmed the importance of satisfaction and trust in the buying process, particularly for the word of mouth communications about the suppliers. In addition trust and loyalty for a supplier has the greater influence on the business to business (B-2-B) decision maker and buyer.This research has confirmed the importance of satisfaction and trust in the buying process, particularly for the word of mouth communications about the suppliers. In addition trust and loyalty for a supplier has the greater influence on the business to business (B-2-B) decision maker and buyer.
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Conference Title
The 12th Biennial World Marketing Congress