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  • Business Repurchasing Using the List of Values

    Author(s)
    Fenech, Tino
    Griffith University Author(s)
    Fenech, Tino O.
    Year published
    2005
    Metadata
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    Abstract
    This research has confirmed the importance of satisfaction and trust in the buying process, particularly for the word of mouth communications about the suppliers. In addition trust and loyalty for a supplier has the greater influence on the business to business (B-2-B) decision maker and buyer.This research has confirmed the importance of satisfaction and trust in the buying process, particularly for the word of mouth communications about the suppliers. In addition trust and loyalty for a supplier has the greater influence on the business to business (B-2-B) decision maker and buyer.
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    Conference Title
    The 12th Biennial World Marketing Congress
    Publication URI
    http://hdl.handle.net/10072/2753
    Collection
    • Conference outputs

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