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dc.contributor.authorC. Funk, Danielen_US
dc.contributor.authorM. Gladden, Jamesen_US
dc.contributor.authorMahony, Danielen_US
dc.date.accessioned2017-04-24T11:50:40Z
dc.date.available2017-04-24T11:50:40Z
dc.date.issued2003en_US
dc.date.modified2009-12-16T07:07:46Z
dc.identifier.issn10940480en_US
dc.identifier.urihttp://hdl.handle.net/10072/27584
dc.description.abstractBuilding on previous research, the purposes of this study were to develop a new scale assessing donor motivations, assess the relative importance of the motives, examine the utility of the scale in predicting donor behavior, and explore differences between individual institutions. The authors developed a scale with 33 items and 10 factors. Further analysis revealed the following results: (a) success related factors, priority seating, and psychological commitment had the highest means; (b) the factors were generally not predictive of dollars donated, but were predictive of years as a season ticket holder; and (c) there were clear differences between institutions.en_US
dc.description.peerreviewedYesen_US
dc.description.publicationstatusYesen_AU
dc.languageEnglishen_US
dc.language.isoen_AU
dc.publisherUniversity of New Haven Foundationen_US
dc.publisher.placeUnited Statesen_US
dc.publisher.urihttp://www.newhaven.edu/en_AU
dc.relation.ispartofpagefrom9en_US
dc.relation.ispartofpageto27en_US
dc.relation.ispartofissue1en_US
dc.relation.ispartofjournalInternational Sports Journalen_US
dc.relation.ispartofvolume7en_US
dc.subject.fieldofresearchcode370403en_US
dc.titleExamining athletic donors at NCAA Division I institutionsen_US
dc.typeJournal articleen_US
dc.type.descriptionC1 - Peer Reviewed (HERDC)en_US
dc.type.codeC - Journal Articlesen_US
gro.date.issued2003
gro.hasfulltextNo Full Text


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