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dc.contributor.authorFilo, Kevin
dc.contributor.authorFunk, Daniel C
dc.contributor.authorHornby, Glen
dc.date.accessioned2017-05-03T14:32:34Z
dc.date.available2017-05-03T14:32:34Z
dc.date.issued2009
dc.date.modified2010-10-12T06:54:59Z
dc.identifier.issn0888-4773
dc.identifier.urihttp://hdl.handle.net/10072/27595
dc.description.abstractSport event tourism is a major component of sport related tourism in many countries. Sport event organizations should strive to develop Internet marketing communication that features event information relevant to potential sport tourists. Using the Psychological Continuum Model (PCM) as its theoretical framework, this paper presents two studies examining information requirements for sport event websites and evaluating the impact of website communications on consumer motivation and attitudes towards the event. Study 1 first utilized an open-ended response listing exercise to identify 15 information themes that should be accessible on a sport event website (N= 54) and then demonstrated in a between-subjects experimental design that providing these information themes increased satisfaction with the website (N = 40). Study 2 utilized a within-subjects experimental design to reveal that provision of these information themes had no impact on travel motives, but did increase favorable attitudes toward a sport event and intention to attend the event (N = 39). This research provides evidence that website marketing communication does activate attitude change within consumers as well as empirical support for attitude change within the PCM framework. Findings highlight the potential strategic use of website communication for sport event organizers to enhance consumer attitudes towards the event and increase attendance.
dc.description.peerreviewedYes
dc.description.publicationstatusYes
dc.languageEnglish
dc.language.isoeng
dc.publisherHuman Kinetics Publishers, Inc.
dc.publisher.placeUnited States
dc.publisher.urihttp://journals.humankinetics.com/JSM
dc.relation.ispartofstudentpublicationN
dc.relation.ispartofpagefrom21
dc.relation.ispartofpageto40
dc.relation.ispartofjournalJournal of Sport Management
dc.relation.ispartofvolume23
dc.rights.retentionY
dc.subject.fieldofresearchCommercial services
dc.subject.fieldofresearchSport and leisure management
dc.subject.fieldofresearchMarketing
dc.subject.fieldofresearchTourism marketing
dc.subject.fieldofresearchcode3504
dc.subject.fieldofresearchcode350405
dc.subject.fieldofresearchcode3506
dc.subject.fieldofresearchcode350804
dc.titleThe Role of Web Site Content on Motive and Attitude Change for Sport Events
dc.typeJournal article
dc.type.descriptionC1 - Articles
dc.type.codeC - Journal Articles
gro.facultyGriffith Business School, Department of Tourism, Sport and Hotel Management
gro.date.issued2009
gro.hasfulltextNo Full Text
gro.griffith.authorFilo, Kevin R.


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    Contains articles published by Griffith authors in scholarly journals.

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