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  • Attendance and Pricing at Sporting Events: Empirical Results From Granger Causality Tests for the Melbourne Cup

    Author(s)
    Narayan, Paresh Kumar
    Smyth, Russell
    Griffith University Author(s)
    Narayan, Paresh
    Year published
    2003
    Metadata
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    Abstract
    This study applies Granger causality tests to examine the relationship between attendance, admission prices and real income at the Melbourne Cup, which is Australia's premier horseracing event and one of the world's leading handicap races. The motivation for the paper is that while market demand suggests that causation should run from admission price to attendance, it is equally plausible that sporting authorities could alter admission prices in response to a change in demand reflected in attendance. The main findings are that in the short-run there is unidirectional Granger causality running from income to attendance, ...
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    This study applies Granger causality tests to examine the relationship between attendance, admission prices and real income at the Melbourne Cup, which is Australia's premier horseracing event and one of the world's leading handicap races. The motivation for the paper is that while market demand suggests that causation should run from admission price to attendance, it is equally plausible that sporting authorities could alter admission prices in response to a change in demand reflected in attendance. The main findings are that in the short-run there is unidirectional Granger causality running from income to attendance, attendance to admission price and income to admission price, while in the long run both admission price and income Granger cause attendance.
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    Journal Title
    Applied Economics
    Volume
    35
    Issue
    15
    DOI
    https://doi.org/10.1080/0003684032000133223
    Subject
    Applied Economics
    Econometrics
    Banking, Finance and Investment
    Publication URI
    http://hdl.handle.net/10072/27726
    Collection
    • Journal articles

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