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dc.contributor.convenorPurchase, Sen_AU
dc.contributor.authorSparks, Beverley
dc.contributor.authorButcher, Kenneth
dc.contributor.authorPan, Grace
dc.contributor.editorS.Purchase
dc.date.accessioned2018-03-27T04:50:27Z
dc.date.available2018-03-27T04:50:27Z
dc.date.issued2005
dc.date.modified2009-01-28T06:44:58Z
dc.identifier.refurianzmac2005.conf.uwa.edu.auen_AU
dc.identifier.urihttp://hdl.handle.net/10072/2795
dc.description.abstractThe holiday ownership (timeshare) sector has grown significantly over the past decade in both size and product configuration. This paper applies a qualitative approach to the understanding of customer value for the resort ownership industry. Focussing on the concept of customer derived value (CDV), group interviews were conducted with owners of timeshare holiday products. Consistent with Holbrook's (2005) work, respondents used a relativistic interactive preference approach when identifying and discussing value dimensions. Twelve dimensions of value emerged from the interviews overall. Generic value dimensions relevant to all holiday products as well as specific characteristics relevant only to timeshare ownership were evident. Implications for managers include a better understanding of the key drivers of value for owners of the product. This knowledge can be used to recruit new owners and enhance the levels of satisfaction and loyalty among existing owners.en_US
dc.description.peerreviewedYesen_US
dc.description.publicationstatusYesen_AU
dc.format.extent388083 bytes
dc.format.mimetypeapplication/pdf
dc.languageEnglishen_US
dc.language.isoen_AU
dc.publisherAustralian and New Zealand Marketing Academyen_US
dc.publisher.placeFremantle WAen_US
dc.publisher.urihttps://anzmac.wildapricot.org/en_US
dc.relation.ispartofstudentpublicationNen_AU
dc.relation.ispartofconferencenameANZMAC 2005en_US
dc.relation.ispartofconferencetitleBroadening the Boundariesen_US
dc.relation.ispartofdatefrom2005-12-05
dc.relation.ispartofdateto2005-12-07
dc.relation.ispartoflocationFREMANTLE 2005en_US
dc.rights.retentionYen_AU
dc.subject.fieldofresearchcode350508en_US
dc.titleThe dimensions of customer derived value in the holiday ownership sectoren_US
dc.typeConference outputen_US
dc.type.descriptionE1 - Conference Publications (HERDC)en_US
dc.type.codeE - Conference Publicationsen_US
gro.facultyGriffith Business School, Department of Tourism, Sport and Hotel Managementen_US
gro.rights.copyright© The Author(s) 2005. The attached file is posted here with permission of the copyright owners for your personal use only. No further distribution permitted. For information about this conference please refer to the publisher's website or contact the authors.en_US
gro.date.issued2005
gro.hasfulltextFull Text


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    Contains papers delivered by Griffith authors at national and international conferences.

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