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dc.contributor.authorBailey, Janisen_US
dc.contributor.authorTownsend, Keithen_US
dc.contributor.authorLuck, Edwinaen_US
dc.date.accessioned2017-04-24T11:27:32Z
dc.date.available2017-04-24T11:27:32Z
dc.date.issued2009en_US
dc.date.modified2010-06-24T05:18:19Z
dc.identifier.issn09500170en_US
dc.identifier.doi10.1177/0950017009102859en_AU
dc.identifier.urihttp://hdl.handle.net/10072/27986
dc.description.abstractThis article takes a critical discourse approach to one aspect of the Australian WorkChoices industrial relations legislation: the government's major advertisement published in national newspapers in late 2005 and released simultaneously as a 16-page booklet.This strategic move was the initial stage of one of the largest `information' campaigns ever mounted by an Australian government, costing more than $AUD137 million. This article analyse the semiotic (visual and graphic) elements of the advertisement to uncover what these elements contribute to the message, particularly through their construction of both an image of the legislation and a portrayal of the Australian worker.We argue for the need to fuse approaches from critical discourse studies and social semiotics to deepen understanding of industrial relations phenomena such as the `hard sell' to win the hearts and minds of citizens regarding unpopular new legislation.en_US
dc.description.peerreviewedYesen_US
dc.description.publicationstatusYesen_AU
dc.languageEnglishen_US
dc.language.isoen_AU
dc.publisherSage Publicationsen_US
dc.publisher.placeUnited Kingdomen_US
dc.publisher.urihttp://wes.sagepub.com/en_AU
dc.relation.ispartofstudentpublicationNen_AU
dc.relation.ispartofpagefrom285en_US
dc.relation.ispartofpageto304en_US
dc.relation.ispartofissue2en_US
dc.relation.ispartofjournalWork, Employment and Societyen_US
dc.relation.ispartofvolume23en_US
dc.rights.retentionYen_AU
dc.subject.fieldofresearchIndustrial Relationsen_US
dc.subject.fieldofresearchcode150306en_US
dc.titleWorkChoices, ImageChoices and the Marketing of New Industrial Relations Legislationen_US
dc.typeJournal articleen_US
dc.type.descriptionC1 - Peer Reviewed (HERDC)en_US
dc.type.codeC - Journal Articlesen_US
gro.facultyGriffith Business School, Dept of Employment Relations and Human Resourcesen_US
gro.date.issued2009
gro.hasfulltextNo Full Text


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