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dc.contributor.authorBailey, Janis
dc.contributor.authorTownsend, Keith
dc.contributor.authorLuck, Edwina
dc.date.accessioned2017-05-03T14:12:23Z
dc.date.available2017-05-03T14:12:23Z
dc.date.issued2009
dc.date.modified2010-06-24T05:18:19Z
dc.identifier.issn0950-0170
dc.identifier.doi10.1177/0950017009102859
dc.identifier.urihttp://hdl.handle.net/10072/27986
dc.description.abstractThis article takes a critical discourse approach to one aspect of the Australian WorkChoices industrial relations legislation: the government's major advertisement published in national newspapers in late 2005 and released simultaneously as a 16-page booklet.This strategic move was the initial stage of one of the largest `information' campaigns ever mounted by an Australian government, costing more than $AUD137 million. This article analyse the semiotic (visual and graphic) elements of the advertisement to uncover what these elements contribute to the message, particularly through their construction of both an image of the legislation and a portrayal of the Australian worker.We argue for the need to fuse approaches from critical discourse studies and social semiotics to deepen understanding of industrial relations phenomena such as the `hard sell' to win the hearts and minds of citizens regarding unpopular new legislation.
dc.description.peerreviewedYes
dc.description.publicationstatusYes
dc.languageEnglish
dc.language.isoen_AU
dc.publisherSage Publications
dc.publisher.placeUnited Kingdom
dc.publisher.urihttp://wes.sagepub.com/
dc.relation.ispartofstudentpublicationN
dc.relation.ispartofpagefrom285
dc.relation.ispartofpageto304
dc.relation.ispartofissue2
dc.relation.ispartofjournalWork, Employment and Society
dc.relation.ispartofvolume23
dc.rights.retentionY
dc.subject.fieldofresearchIndustrial Relations
dc.subject.fieldofresearchApplied Economics
dc.subject.fieldofresearchBusiness and Management
dc.subject.fieldofresearchSociology
dc.subject.fieldofresearchcode150306
dc.subject.fieldofresearchcode1402
dc.subject.fieldofresearchcode1503
dc.subject.fieldofresearchcode1608
dc.titleWorkChoices, ImageChoices and the Marketing of New Industrial Relations Legislation
dc.typeJournal article
dc.type.descriptionC1 - Articles
dc.type.codeC - Journal Articles
gro.facultyGriffith Business School, Dept of Employment Relations and Human Resources
gro.date.issued2009
gro.hasfulltextNo Full Text
gro.griffith.authorTownsend, Keith J.
gro.griffith.authorBailey, Janis M.


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