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dc.contributor.convenorAssociate Professor Jill Sweeney and Professor Geoff Soutar
dc.contributor.authorHeaney, Joo-Gim
dc.contributor.authorFrazer, Lorelle
dc.contributor.editorDr Sharon Purchase
dc.date.accessioned2018-03-27T04:35:46Z
dc.date.available2018-03-27T04:35:46Z
dc.date.issued2005
dc.date.modified2007-03-21T21:22:30Z
dc.identifier.refurihttp://www.anzmac.org/proceedings
dc.identifier.urihttp://hdl.handle.net/10072/2809
dc.description.abstractEducational franchising is an emerging area in the fast growing services sector. However, no empirical research has been done in exploring whether franchising is a suitable business structure for distributing quality educational services. Four children's education franchisors in Australia were interviewed for this qualitative study to determine aspects of the business relationship between the franchisors and franchisee. The findings reveal that while the franchising structure supports the teaching and distribution of quality education as well as providing a vehicle for cost effective expansion, more business skills are needed by the franchisees. Franchisors feel that the teacher franchisees need to be skilled business people to support the educational franchising system more effectively.
dc.description.peerreviewedYes
dc.description.publicationstatusYes
dc.languageEnglish
dc.language.isoeng
dc.publisherSchool of Business, University of Western Australia
dc.publisher.placePerth
dc.publisher.urihttps://anzmac.wildapricot.org/
dc.relation.ispartofstudentpublicationN
dc.relation.ispartofconferencenameANZMAC 2005
dc.relation.ispartofconferencetitleANZMAC 2005 Conference Proceedings
dc.relation.ispartofdatefrom2005-12-05
dc.relation.ispartofdateto2005-12-07
dc.relation.ispartoflocationFremantle
dc.rights.retentionY
dc.subject.fieldofresearchcode350204
dc.titleEducation Franchising in Australia: Can Teachers be Successful Franchisees?
dc.typeConference output
dc.type.descriptionE1 - Conferences
dc.type.codeE - Conference Publications
dc.description.versionVersion of Record (VoR)
gro.facultyGriffith Business School, Department of Marketing
gro.rights.copyright© The Author(s) 2005. The attached file is reproduced here in accordance with the copyright policy of the publisher. For information about this conference please refer to the conference’s website or contact the author(s).
gro.date.issued2005
gro.hasfulltextFull Text
gro.griffith.authorFrazer, Lorelle
gro.griffith.authorHeaney, Joo-Gim


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