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dc.contributor.convenorAssociate Professor Jill Sweeney and Professor Geoff Soutaren_AU
dc.contributor.authorHeaney, Joo-Gimen_US
dc.contributor.authorFrazer, Lorelleen_US
dc.contributor.editorDr Sharon Purchaseen_US
dc.date.accessioned2017-05-03T12:01:47Z
dc.date.available2017-05-03T12:01:47Z
dc.date.issued2005en_US
dc.date.modified2007-03-21T21:22:30Z
dc.identifier.refurihttp://www.anzmac.org/proceedingsen_AU
dc.identifier.urihttp://hdl.handle.net/10072/2809
dc.description.abstractEducational franchising is an emerging area in the fast growing services sector. However, no empirical research has been done in exploring whether franchising is a suitable business structure for distributing quality educational services. Four children's education franchisors in Australia were interviewed for this qualitative study to determine aspects of the business relationship between the franchisors and franchisee. The findings reveal that while the franchising structure supports the teaching and distribution of quality education as well as providing a vehicle for cost effective expansion, more business skills are needed by the franchisees. Franchisors feel that the teacher franchisees need to be skilled business people to support the educational franchising system more effectively.en_US
dc.description.peerreviewedYesen_US
dc.description.publicationstatusYesen_AU
dc.languageEnglishen_US
dc.language.isoen_AU
dc.publisherSchool of Business, University of Western Australiaen_US
dc.publisher.placePerthen_US
dc.relation.ispartofstudentpublicationNen_AU
dc.relation.ispartofconferencenameANZMAC 2005en_US
dc.relation.ispartofconferencetitleANZMAC 2005 Conference Proceedingsen_US
dc.relation.ispartofdatefrom2005-12-05en_US
dc.relation.ispartofdateto2005-12-07en_US
dc.relation.ispartoflocationFremantleen_US
dc.rights.retentionYen_AU
dc.subject.fieldofresearchcode350204en_US
dc.titleEducation Franchising in Australia: Can Teachers be Successful Franchisees?en_US
dc.typeConference outputen_US
dc.type.descriptionE1 - Conference Publications (HERDC)en_US
dc.type.codeE - Conference Publicationsen_US
gro.facultyGriffith Business School, Department of Marketingen_US
gro.date.issued2005
gro.hasfulltextNo Full Text


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    Contains papers delivered by Griffith authors at national and international conferences.

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