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dc.contributor.authorHerington, Carmel
dc.contributor.editorSharon Purchase
dc.date.accessioned2018-03-27T04:12:20Z
dc.date.available2018-03-27T04:12:20Z
dc.date.issued2005
dc.date.modified2007-03-21T21:22:31Z
dc.identifier.refurihttp://anzmac2005.conf.uwa.edu.au/Program&Papers/pdfs/7-Business-Interaction-Rel/7-Herington.pdf
dc.identifier.urihttp://hdl.handle.net/10072/2810
dc.description.abstractThis paper examines the link between internal relationship strength and the ability of employees to develop relationships with external customers. The results of a survey of employees measuring the strength of the relationship an employee has with the firm and then their perceived ability to develop relationships with customers demonstrated that such an association does exist. A moderately strong association was found to exist. Hence, the degree to which employees feel that they have a strong relationship with their employer does have some influence on the way they feel they are able to build strong relationships with customers. Further research is recommended exploring the link between these in greater detail as well as extending the research to a larger survey group. Perceived ability to develop external relationships needs further development as a construct.
dc.description.peerreviewedYes
dc.description.publicationstatusYes
dc.languageEnglish
dc.language.isoen_AU
dc.publisherSchool of Business, University of Western Australia
dc.publisher.placePerth
dc.publisher.urihttps://anzmac.wildapricot.org/
dc.relation.ispartofstudentpublicationN
dc.relation.ispartofconferencenameANZMAC 2005
dc.relation.ispartofconferencetitleANZMAC 2005 Conference Proceedings
dc.relation.ispartofdatefrom2005-12-05
dc.relation.ispartofdateto2005-12-07
dc.relation.ispartoflocationFremantle
dc.rights.retentionY
dc.subject.fieldofresearchcode350204
dc.titleDo strong internal relationships really lead to strong external relationships: An initial examination
dc.typeConference output
dc.type.descriptionE1 - Conferences
dc.type.codeE - Conference Publications
dc.description.versionPublished
gro.facultyGriffith Business School, Department of Marketing
gro.rights.copyright© The Author(s) 2005. The attached file is reproduced here in accordance with the copyright policy of the publisher. For information about this conference please refer to the conference’s website or contact the author(s).
gro.date.issued2005
gro.hasfulltextFull Text
gro.griffith.authorHerington, Carmel A.


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