The occasional tourist: behavioural intentions for tourist facilities
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Previous literature does not adequately address the perceptions that residents have of their own place of living. The residents are a major stakeholder in tourism and their perspective has been overlooked, other than their views about tourists. To analyse this perspective, a structural model is developed to explain the formation of resident’s attitude to their city brand and further the path to explaining intentions of residents to act as “occasional tourists” in their own city. The statistical tests demonstrate the validity of the structural model.
ANZMAC 2005 Conference - Broadening the Boundaries
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