Show simple item record

dc.contributor.convenorProfessor Geoff Soutar and Associate Professor Jill Swee
dc.contributor.authorWinzar, Hume
dc.contributor.editorANZMAC 2005
dc.date.accessioned2018-03-27T04:02:01Z
dc.date.available2018-03-27T04:02:01Z
dc.date.issued2005
dc.date.modified2007-03-21T21:22:49Z
dc.identifier.refurihttp://anzmac2005.conf.uwa.edu.au/Program&Papers/program.html
dc.identifier.urihttp://hdl.handle.net/10072/2819
dc.description.abstractThe ecological fallacy is a common and little understood error in the interpretation of statistical data wherein inferences about individuals are based on the aggregate of the group from which they belong. The paper overviews the importance of avoiding the error and illustrates the ease with which mistakes in inference can be made by examining a paper presented at the last ANZMAC conference, and by demonstrating with artificial data representing Hofstede's cultural dimensions. It concludes with an appeal for caution when considering the combination of aggregate data with our surveys of individuals.
dc.description.peerreviewedYes
dc.description.publicationstatusYes
dc.languageEnglish
dc.language.isoeng
dc.publisherUniversity of Western Australia
dc.publisher.placePerth, WA
dc.publisher.urihttps://anzmac.wildapricot.org/
dc.relation.ispartofstudentpublicationN
dc.relation.ispartofconferencenameANZMAC 2005: Broadening the Boundaries
dc.relation.ispartofconferencetitleANZMAC 2005
dc.relation.ispartofdatefrom2005-12-05
dc.relation.ispartofdateto2005-12-07
dc.relation.ispartoflocationFremantle, WA
dc.rights.retentionY
dc.subject.fieldofresearchcode350204
dc.titleThe Ecological Fallacy: how to spot one and tips on how to use one to your advantage
dc.typeConference output
dc.type.descriptionE1 - Conferences
dc.type.codeE - Conference Publications
dc.description.versionVersion of Record (VoR)
gro.facultyGriffith Business School, Department of Marketing
gro.rights.copyright© The Author(s) 2005. The attached file is reproduced here in accordance with the copyright policy of the publisher. For information about this conference please refer to the conference’s website or contact the author(s).
gro.date.issued2005
gro.hasfulltextFull Text
gro.griffith.authorWinzar, Hume F.


Files in this item

This item appears in the following Collection(s)

  • Conference outputs
    Contains papers delivered by Griffith authors at national and international conferences.

Show simple item record