Encore! Encore!: The show gets a standing ovation but will you be back?

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Author(s)
Hume, Margaret
Sullivan Mort, Gillian
Winzar, Hume
Year published
2005
Metadata
Show full item recordConference Title
2nd Australasian Nonprofit and Social Marketing Conference : At the threshold: Challenges and developments in social, sport and arts marketing
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Copyright Statement
© 2005 Deakin University. The attached file is posted here in accordance with the copyright policy of the publisher, for your personal use only. No further distribution permitted. For information about this conference please refer to the conference's website or contact the authors.