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dc.contributor.convenorJill Sweeney and Geoff Soutaren_AU
dc.contributor.authorClarke, Peteren_US
dc.contributor.authorHerington, Carmelen_US
dc.contributor.authorHussain, Rahimen_US
dc.contributor.authorWong, Ho-Yinen_US
dc.contributor.editorSharon Purchaseen_US
dc.date.accessioned2017-05-03T12:53:34Z
dc.date.available2017-05-03T12:53:34Z
dc.date.issued2005en_US
dc.date.modified2007-03-21T21:22:03Z
dc.identifier.refurihttp://anzmac2005.conf.uwa.edu.au/Program&Papers/pdfs/3-Consumer-Beh/3-Clarke.pdfen_AU
dc.identifier.urihttp://hdl.handle.net/10072/2829
dc.description.abstractThis study outlines the relationship between giving and receiving brands as gifts on Valentine's Day. The occasion is a traditional time for declarations of love, adoration or intent that are expressed through a ritual of giving and receiving gifts or greeting cards. The exploratory research here attempts to remedy the shortcomings in the literature concerning brands and gift giving. The development of Valentine brand evaluation measure, when giving or receiving gifts is based on a factor analysis of 214 responses to a series of items in a survey completed by second year marketing students. Overall, the study contributes to the broad literature relating to consumer behaviour and increases the current understanding of the gift-giving phenomenon in general, and brands evaluation in particular. There is a significant, but small difference between giving and receiving brands as Valentine's Day.en_US
dc.description.peerreviewedYesen_US
dc.description.publicationstatusYesen_AU
dc.languageEnglishen_US
dc.language.isoen_AU
dc.publisherSchool of Business University of Western Australia,en_US
dc.publisher.placePerthen_US
dc.relation.ispartofstudentpublicationNen_AU
dc.relation.ispartofconferencenameANZMAC 2005 Conference - Broadening the Boundariesen_US
dc.relation.ispartofconferencetitleANZMAC 2005 Conference - Broadening the Boundariesen_US
dc.relation.ispartofdatefrom2005-12-05en_US
dc.relation.ispartofdateto2005-12-07en_US
dc.relation.ispartoflocationFremantle WAen_US
dc.rights.retentionNen_AU
dc.subject.fieldofresearchcode350204en_US
dc.titleGiving and Receiving Brands as Valentine’s Day Giftsen_US
dc.typeConference outputen_US
dc.type.descriptionE1 - Conference Publications (HERDC)en_US
dc.type.codeE - Conference Publicationsen_US
gro.facultyGriffith Business School, Department of Marketingen_US
gro.date.issued2005
gro.hasfulltextNo Full Text


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    Contains papers delivered by Griffith authors at national and international conferences.

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