Show simple item record

dc.contributor.convenorJIll Sweeney and Geoff Soutaren_AU
dc.contributor.authorFunk, Danielen_US
dc.contributor.authorPritchard, Marken_US
dc.contributor.editorSharon Purchaseen_US
dc.date.accessioned2017-05-03T14:32:35Z
dc.date.available2017-05-03T14:32:35Z
dc.date.issued2005en_US
dc.date.modified2009-01-23T05:36:54Z
dc.identifier.refurihttp://anzmac2005.conf.uwa.edu.au/Program&Papers/program.htmlen_AU
dc.identifier.urihttp://hdl.handle.net/10072/2832
dc.description.abstractThis research empirically examined product importance, its sources and role in explaining behaviour within an experiential consumption context of spectator sport. Product perceptions represent a psychological phenomenon evoked by a personal interaction with a given stimuli in a particular situation. Perceptions of sport product type would be drawn from the desired benefits and meaning individuals' derive from their symbolic association with the experience. A theoretical model developed by Bloch and Richins (1983) was used to explain how sources of stimuli (i.e. Situational Effects and Personal Characteristics) impact on perceptions of the product's importance, and how this in turn leads to certain psychological and behavioral responses.en_US
dc.description.peerreviewedYesen_US
dc.description.publicationstatusYesen_AU
dc.format.extent158310 bytes
dc.format.mimetypeapplication/pdf
dc.languageEnglishen_US
dc.language.isoen_AU
dc.publisherANZMACen_US
dc.publisher.placeAustraliaen_US
dc.publisher.urihttp://www.anzmac.org/conference_archive/2005/cd-site/pdfs/3-Consumer-Beh/3-Funk.pdfen_US
dc.relation.ispartofstudentpublicationNen_AU
dc.relation.ispartofconferencenameANZMAC 2005: Broadening the Boundariesen_US
dc.relation.ispartofconferencetitleANZMAC 2005 Conference Proceedingsen_US
dc.relation.ispartofdatefrom2005-12-05en_US
dc.relation.ispartofdateto2006-12-07en_US
dc.relation.ispartoflocationPerth, WAen_US
dc.rights.retentionYen_AU
dc.subject.fieldofresearchcode359999en_US
dc.titleThe Role of Product Importance Type on Brand And Product Level Responsesen_US
dc.typeConference outputen_US
dc.type.descriptionE1 - Conference Publications (HERDC)en_US
dc.type.codeE - Conference Publicationsen_US
gro.facultyGriffith Business School, Department of Tourism, Sport and Hotel Managementen_US
gro.rights.copyrightCopyright remains with the authors 2005. The attached file is posted here with permission of the copyright owners for your personal use only. No further distribution permitted. For information about this conference please refer to the publisher's website or contact the authors.en_AU
gro.date.issued2005
gro.hasfulltextFull Text


Files in this item

This item appears in the following Collection(s)

  • Conference outputs
    Contains papers delivered by Griffith authors at national and international conferences.

Show simple item record