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dc.contributor.authorKing, Ceridwynen_US
dc.contributor.authorGrace, Debraen_US
dc.date.accessioned2017-04-24T09:58:15Z
dc.date.available2017-04-24T09:58:15Z
dc.date.issued2009en_US
dc.date.modified2010-08-06T07:23:47Z
dc.identifier.issn1533-2969en_US
dc.identifier.doi10.1080/15332960802619082en_AU
dc.identifier.urihttp://hdl.handle.net/10072/28364
dc.description.abstractDespite academics and practitioners alike promoting the positive outcomes of employees being aware of the organization's brand in the context of their work environment, there appears to be no evidence thus far to understand the impact of such brand building efforts from an employee perspective. This paper promotes that there is, in fact, a third perspective of brand equity, that being Employee Based Brand Equity (EBBE). In particular, a framework of EBBE dimensions is developed herein, thus representing a significant contribution to the marketing literature and holding strong relevance for service organizations around the globe. The benefits derived from such a framework and, thereby, delivering value to the organization are manifested in brand citizenship behaviors, employee satisfaction and intention to stay with the organization, as well as positive employee word of mouth. This paper sets the scene for future research within this important, but neglected, research domain.en_US
dc.description.peerreviewedYesen_US
dc.description.publicationstatusYesen_AU
dc.format.extent143116 bytes
dc.format.mimetypeapplication/pdf
dc.languageEnglishen_US
dc.language.isoen_AU
dc.publisherRoutledgeen_US
dc.publisher.placeUnited Statesen_US
dc.relation.ispartofstudentpublicationNen_AU
dc.relation.ispartofpagefrom122en_US
dc.relation.ispartofpageto147en_US
dc.relation.ispartofissue2en_US
dc.relation.ispartofjournalServices Marketing Quarterlyen_US
dc.relation.ispartofvolume30en_US
dc.rights.retentionYen_AU
dc.subject.fieldofresearchcode350204en_US
dc.titleEmployee based brand equity: A third perspectiveen_US
dc.typeJournal articleen_US
dc.type.descriptionC1 - Peer Reviewed (HERDC)en_US
dc.type.codeC - Journal Articlesen_US
gro.facultyGriffith Business School, Department of Tourism, Sport and Hotel Managementen_US
gro.rights.copyrightCopyright 2009 Routledge. This is the author-manuscript version of this paper. Reproduced in accordance with the copyright policy of the publisher. Please refer to the journal website for access to the definitive, published version.en_AU
gro.date.issued2009
gro.hasfulltextFull Text


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