An exploration of conspicuous and non-conspicuous donation behavior based on consumer characteristics
MetadataShow full item record
This paper explores the conceptualization of what we term "conspicuous donation behavior" and "non-conspicuous donation behavior" and provides initial insight into their relationships with involvement, self-monitoring, age and gender. The results indicate that involvement, age and gender have significant relationships with "conspicuous donation behavior", whereas only involvement exhibits a significant relationship with "non-conspicuous donation behavior". The results provide a number of theoretical and practical implications and suggests new avenues for future research.
ANZMAC 2005: Broadening the Boundaries : Conference Proceedings
© The Author(s) 2005. The attached file is posted here with permission of the copyright owners for your personal use only. No further distribution permitted. For information about this conference please refer to the publisher's website or contact the authors.