Show simple item record

dc.contributor.convenorJill Sweeney and Geoff Soutaren_AU
dc.contributor.authorGriffin, Deborahen_US
dc.contributor.authorO'Cass, Aronen_US
dc.contributor.editorDr Sharon Purchaseen_US
dc.date.accessioned2017-05-03T14:03:33Z
dc.date.available2017-05-03T14:03:33Z
dc.date.issued2005en_US
dc.date.modified2008-10-31T05:50:50Z
dc.identifier.refurihttp://anzmac2005.conf.uwa.edu.au/Program&Papers/pdfs/14-Social/14-Griffin_OCass.pdfen_AU
dc.identifier.urihttp://hdl.handle.net/10072/2838
dc.description.abstractWhile much of the research within the social marketing domain focuses on negative or aberrant social issue behaviours, this study seeks to understand those individuals who voluntarily engage in pro-social behaviours - which in the context of this study is viewed as social issue exchange. Accordingly, this study examines the individual characteristics of involvement, perceived risk, age and gender and their relationships for individuals who voluntarily engage in pro-social behaviours. Data was gathered from a convenience sample of respondents across six social issues. The results indicate that higher social issue involvement is related to a lower perception of risk with engaging in a pro-social behaviour. Moreover, the results indicate that this relationship is most significant for older females.en_US
dc.description.peerreviewedYesen_US
dc.description.publicationstatusYesen_AU
dc.format.extent194807 bytes
dc.format.mimetypeapplication/pdf
dc.languageEnglishen_US
dc.language.isoen_AU
dc.publisherUniversity of Western Australiaen_US
dc.publisher.placePerth WAen_US
dc.publisher.urihttp://www.anzmac.org/conference_archive/2005/cd-site/pdfs/14-Social/14-Griffin_OCass.pdfen_US
dc.relation.ispartofstudentpublicationNen_AU
dc.relation.ispartofconferencenameANZMAC 2005: Broadening the Boundariesen_US
dc.relation.ispartofconferencetitleANZMAC 2005: Broadening the Boundaries : Conference Proceedingsen_US
dc.relation.ispartofdatefrom2005-12-05en_US
dc.relation.ispartofdateto2005-12-07en_US
dc.relation.ispartoflocationFremantle, West Australiaen_US
dc.rights.retentionYen_AU
dc.subject.fieldofresearchcode350204en_US
dc.titlePro-social behaviour: an exploratory study of individuals who undertake positive social behavioursen_US
dc.typeConference outputen_US
dc.type.descriptionE1 - Conference Publications (HERDC)en_US
dc.type.codeE - Conference Publicationsen_US
gro.rights.copyrightCopyright remains with the authors 2005. The attached file is posted here with permission of the copyright owners for your personal use only. No further distribution permitted. For information about this conference please refer to the publisher's website or contact the authors.en_AU
gro.date.issued2005
gro.hasfulltextFull Text


Files in this item

This item appears in the following Collection(s)

  • Conference outputs
    Contains papers delivered by Griffith authors at national and international conferences.

Show simple item record